Nike Rise to open at Bullring & Grand Central

Bullring & Grand Central is set to open the UK’s second ‘Nike Rise’ concept store and the first outside of London.

The store will take a 13,000 sq ft unit on Rotunda Square near to the iconic Bull when it opens this winter.

The concept, which was recently launched across Asia and the US, will bring accessible in-store tech to its customers and feature several data-driven elements that are specifically tailored to be unique to its location to help shoppers make informed purchasing decisions.

Toby Tait, director asset management, Hammerson, said: “This high-profile signing is yet again a clear sign of the value brands see in Bullring & Grand Central; its importance to the UK market and to all the people who live in, work in, and visit Birmingham. We are always looking to introduce new and exciting concepts across our portfolio, and Nike Rise is a great example of how we can combine a community focus with retail innovation here in Bullring & Grand Central.”