Property managment company announces opening date for Aparthotel development

Property management company, Switch Hospitality Management Ltd has announced that its latest project, Aparthotel
Birmingham Snowhill is now taking bookings from December 2023.

The 92,000 sq ft site, formerly known as the Royal Angus Hotel, is located in Birmingham’s city centre business district and was acquired by SevenCapital in August 2020.

Switch Hospitality Management has overseen the hotel’s redevelopment into a luxury serviced Aparthotel, which will also include an on-site NISA convenience store.

Ranging in size from 22m to 56m, a choice of ten accommodation types offers design features suited to every need, from pet-friendly apartments to rooms with private terraces and interconnecting suites that can host up to eight people.

All rooms feature a fully-equipped kitchen with a fridge-freezer, washer-dryer and combi-microwave oven as standard, and guests will benefit from the latest technology, including self-check-in portals and dedicated Wi-Fi hotspots in each apartment.

In addition, the ground floor named The Hub will feature a 12-seat boardroom alongside modern co-working and meeting spaces.

John Angus, managing director at Switch Hospitality, said: “Since the pre-planning stages of Royal Angus’ redevelopment, we identified an immediate need for high-quality, modern accommodation that could cater to both corporate and leisure visitors, particularly as the region continues to be the focus of increased tourist attention and inward investment.

“With this in mind, we’re very much looking forward to opening and continuing to manage Aparthotel Birmingham Snowhill, which will offer a luxury hotel experience with the space and flexibility of a self-catered apartment. Whether guests choose to stay for one night or a month, they can expect to enjoy a premium level of service, with all the comforts of home.”

Damien Siviter, group managing director at SevenCapital, said: “Aparthotel Birmingham will prove a fantastic asset to the hospitality provision in Birmingham city centre, with very few of this kind currently in operation in its locality. We’re pleased to have Switch Hospitality Management on board to manage its operations, having established a successful working partnership with them through our Park Regis Hotel and St Martin’s Place residential developments, where Switch have been exemplary in providing a first-class service to customers and residents.”