Components firm pins its hopes on new product to generate £1m in sales

A BIRMINGHAM components manufacturer is heading to Germany to launch a brand new product for the electronics sector which it hopes will generate over £1m in sales in its first year alone.

Brandauer has developed the EloPin to enable the solderless connection of terminal pins to a printed circuit board (PCB).

It is launching the new product at the electronica trade show, which starts in Munich tomorrow (Tuesday).

Brandauer is the only UK manufacturer of this range of press-fit pins. It is partnering with TSB Sorig in the venture and is expecting to produce millions of components every year for customers involved in automotive electronics and those looking for increased efficiency and robustness in interconnects.

“Demand for this innovation is expected to be huge and electronica is the perfect platform to launch it to the market,” said Brandauer CEO, Rowan Crozier.

“The ‘needle eye’ technology lends itself to automation and offers greater efficiency and we can adapt the press-fit compliance pin to suit customer’s bespoke requirements. This is where our Special Product Division comes into its own and we can manufacture a prototype push fit terminal in just 15 days.”

He said the company was looking to secure £1m of sales for EloPin in the first year.

Brandauer has been stamping press-fit components for over 20 years and has continually invested in world class production facilities.

In addition to EloPin (pictured), Brandauer will also use the trade show as a platform to promote its expertise in progression tooling, laminations and presswork.

“There has been a lot of uncertainty after Brexit, but we remain confident that investment in solderless terminal pin capabilities is vital to navigate the economy that we find ourselves in,” said Mr Crozier.

“We currently export 75% of our £7m turnover and we want this to grow and the one way we can help deliver this expansion is being in control of our destiny through manufacturing and marketing our own products.

“EloPin is the first of a multi-faceted approach to the development of our product offering and we look forward to considerably adding more to the range over the next 18 months.”

Brandauer is also a founding member of the Manufacturing Assembly Network, a group of eight sub-contract manufacturers and a specialist engineering design house in the Midlands who work together to win new work.

The collective features Alucast, Barkley Plastics, Grove Design, KimberMills International, Mec Com, Muller Holdings, PP Control & Automation and SMT Developments.