David Potts slates ‘royal visits’ as he looks to clean up Morrisons’ act
MORRISONS’ chief executive has continued his attempts to rehabilitate the struggling supermarket chain as he changes the ethos of the firm, declaring scheduled visits
The grocer is undergoing changes including a major spring clean in an attempt to drive sales.
However the new and improved chief executive has divulged his distaste for what he calls ‘royal visits’ to stores.
Mr Potts said: “For me personally, the job isn’t about a visit and it should never be a ‘royal visit’. I go to our stores because that’s our business.
“It’s our job to go to our stores. It’s more like going home than ‘visiting’ somewhere. We are retailers. In order to do my job to the best of my ability, for you, I need to see our stores as you work in them and see our stores as our customers shop in them.”
This change in the Morrisons ethos from the top down has extended to its cleaning routine, which has been helped by the emphasis on staff rather than machinery.
Mr Potts said: “I visited a few stores and thought the cleaning exercise had gone well and there’s more to do as always.”
“Some of the recruitment was starting to pay off in terms of a few more tills being open.”
“I want the Morrisons team to relax and get on with the job of being the best they possibly can be collectively, and being the best they can be individually, and to recognise we’re all in this together.
“It’s teamwork that will improve Morrisons. Serving customers better than we did will improve Morrisons.”
