Filling and packaging machinery business invests in its future

Filling and labelling machine specialist Advanced Dynamics has spent around £250,000 this year on its Bradford facility to meet growing demand.

The business has established a foothold in new markets with its Pack Leader range, and is predicting growth in turnover of 25%, doubling the target figure for 2019.

Its headcount has risen to more than 20 and the investment has also included exploring new sectors, enhancements to the firm’s computer system to improve productivity and customer communications, a new website and an ongoing marketing campaign.

This follows more than £500,000 spent last year on expanding the business’s premises and engineering capability and taking on additional staff.

Sales Director, Tom Smith, said the company’s ambitious plans were bearing fruit.

“We never forget customers have a choice and we believe we offer the most in-depth and insightful service and support,” he added.

“This ethos is at the heart of everything the business does. We are pulling together to foster a customer-centric, service-focused supplier of robust automation solutions for manufacturers across multiple industry sectors.

“Food and drink started as our core markets, but we have since been ahead of the field in venturing into new sectors, including micro-breweries, vaping, hemp and CBD.

“Vaping has proved especially lucrative, as the somewhat flamboyant e-liquid suppliers have welcomed our very different approach as a supply partner that supports them not just with their current requirements, but also in anticipating future marketplace trends.

Some of the company’s newest members of staff

“We now aim to be the perfect fit for cannabidiol suppliers. So our Managing Director, Malcolm Little, and I will be suited and booted at Hemp and CBD events for the first time this year as well as manning our stand at vaping shows and packaging exhibitions like PPMA across the country.

“Going on the road means our customers can see for themselves that not only are they investing in automation from us, but also something different – a genuine partnership enabling them to maximise their productivity and potential to grow as they need to, supported by a team they can trust.”

Advanced Dynamics has now welcomed six new members of staff. These include: Molly Smith (Accounts Support); Finola O’Driscoll (Sales & Marketing Co-ordinator); Katie McIlvenny (Financial Controller); Daniel Cunningham (Technical Support Engineer); Mark Green (Principal Engineer) and Ian Parkin (Production & Planning Manager).

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