Agency roundup: ACD&B; Spike; Paladin Marketing; and more
Independent creative agency ACD&B, which specialises in providing clients with branding, artworking, creative, web design and PR, has relocated to new premises in Leeds after several client appointments.
Global intelligence and investigation management software group, Altia, has picked ACD&B to refresh its brand, revise its website, and rationalise its offering with a new logo for each of its products.
Blok, a managed cyber security service provider dedicated to small businesses and sole traders, has appointed ACD&B on a retained contract.
ACD&B was challenged by Blok to create a modern and engaging branding system including name, logo, social media assets and guidelines.
In addition, ACD&B is tasked with delivering an integrated PR and marketing campaign to launch and raise awareness of Blok amongst its target audience.
Following its continued growth, ACD&B has relocated its offices from Cleckheaton to Sunny Bank Mills in Farsley, to harness its strong creative community.
Managing director, Chris Parkinson, said: “Fortunately the business has continued to grow organically, which is testament to the team’s hard work and working collaboratively with clients like Blok and Altia whose values, culture and ambition reflect our own.
“Our client-centric approach has fuelled our growth and we’re excited to be working with two forward thinking brands and starting ACD&B’s next chapter following our relocation to Farsley.”
Rob Sinclair, CEO at Altia, said: “ACD&B has quickly understood Altia’s strengths and market challenges, and have expertly guided us on a creative approach that aligns with our brand positioning and business objectives.
“I’m excited to work with Chris and the team as they continue to surprise and challenge us.”
Helen Phelan, founder of Blok, added: “From our very first meeting with ACD&B we had great chemistry. They have immersed themselves in our business and supported us with our branding and marketing.
“It’s an exciting time to launch and ACD&B is the perfect partner to help us promote the business.”
Altia and Blok join ACD&B’s growing roster of clients after the agency added beauty etailer Justmylook, Wakefield Trinity Community Foundation charity, and Pacc, a research-based selection and employee engagement consultants, in the first quarter of 2021.
Digital marketing agency Spike is aiming to achieve a revenue growth goal of £4m in the next four years.
As part of ongoing plans to expand its number of employees, Spike agency has recently announced several new business wins, whilst additionally recruiting Christian Wray as marketing manager.
Wray said: “In my previous company, I oversaw a period of rapid growth and expansion. The company evolved from a small office with just 20 staff and a turnover of almost £1m, jumping to £50m under my time as marketing manager.
“I am really looking forward to now helping Spike achieve its goal of reaching £4m in four years.”
Director of Leeds-based Spike, Duncan Colman, said he is pleased to welcome Wray to the team.
Colman said: “Christian demonstrated a wealth of experience suitable for the role, also the current position of growth we are in as a business.
“It’s exciting to have him join our team and we are really looking forward to working with Christian in what will be a pivotal period of growth for Spike.”
Huddersfield-based textile weavers Antich & Sons has appointed Leeds-based brand marketing agency, Paladin, to look after its brand and digital marketing.
The Antich portfolio of businesses includes: Fine English Tailors – the UK’s only weave to wear bespoke suit maker; English Tailoring Company – a commission weaver for some of the world’s premium fashion houses; and a technical textiles division which weaves preform shapes from carbon fibre and other hi-tech materials.
Paladin will work across all three divisions driving brand awareness and attracting new customers through brand development, digital marketing and PR.
“We are delighted to be working with Paladin,” said David Antich, managing director at Antich & Sons.
“It was important to us that we selected an agency that really understands what we are about and where we want to take the business.
“It was clear Alisdair and the team shared our ambition and have the marketing know how to get us there.”
Alisdair Straughan, managing director, Paladin Marketing, added: “Antich is one of the last bastions of textile weaving in Huddersfield.
“They have great tradition and purpose and that gives us a great marketing platform from which to tell their story.”
Leeds-based integrated PR agency, Prohibition, has been hired by energy and services specialist, ENGIE, to work across its electric vehicle (EV) charging businesses.
The appointment will see Prohibition delivering strategic PR, paid and organic social media support for the brand.
ENGIE’s vision is to be known as the number one network for customer service and network reliability across public and business markets.
Prohibition’s targeted PR and social support will help define and amplify the company’s business-to-business offering, ENGIE EV Solutions, and consumer-facing brand, GeniePoint.
The agency’s initial focus will be on driving awareness and demand for the EV offering from workplaces, as well as positioning ENGIE as a partner of choice in B2B markets.
Meanwhile, it’s consumer work will focus on encouraging more consumers to use the GeniePoint public charging network, as well as highlighting locations and building credibility of the brand.
Will Ockenden, director and co-owner at Prohibition, said: “ENGIE EV Solutions has the opportunity to deliver a truly differentiated offering in the market, providing EV solutions integrated with complimentary ENGIE products.
“That makes the brief incredibly exciting, and one where we can make a genuine impact through our integrated comms offering.”
Simon Kendrew, marketing director at ENGIE EV Solutions, said: “The UK is anticipating a significant growth in electric vehicles on the road in coming years, with approximately 2m expected in 2025.
“The availability of an effective charging infrastructure is key to this rollout and will consist of a mixture of home, business and public charging facilities.
“ENGIE is well positioned to meet this demand, and to do that it’s vital we have the right partners in place, of which Prohibition is one.”
ENGIE’s current network includes 400 rapid charging units and 200 fast chargers across the UK, including almost 200 at Morrisons’ superstores, and more than 70 with local authorities in car parks and sports centres.
It has also recently signed a deal to provide 600 charge points across Premier Inn hotels.