PE-backed housebuilder reveals city HQ and management team

Housebuilder Honey, which was established last October by former Avant Homes CEO Mark Mitchell, has confirmed new headquarters in Sheffield city centre and revealed its management team.

Honey has signed a five-year lease on its 5,000 sq ft Grade A office headquarters on Ecclesall Road.

The housebuilder says the offices can accommodate up to 50 people to enable the delivery of its growth plans.

Chief finance officer, Jeremy Gledhill; head of procurement, Richard Hall; head of technical, Martin White; and engineering manager, Graham Dawson arrive from Avant Homes.

Commercial manager, Sarah Clingo, joins from Vistry Group and Howard Mee has been appointed as land and planning consultant.

Honey is backed by private equity firm Alchemy Partners and its Alchemy Special Opportunities Fund IV which has £937m of fully committed capital.

The housebuilder submitted plans last December to deliver its first development, a £14m, 50 home site in South Normanton, Derbyshire, which will comprise two, three and four-bedroom properties.

Chief executive, Mark Mitchell, said: “We have assembled a highly experienced team with the capability and ambition to ensure Honey quickly becomes a recognised and respected housebuilding brand in Yorkshire and the Midlands.

“Our investment in new high specification headquarters provides everyone at Honey, and those who will join us in future, with an excellent flexible environment in which to both work and relax.

“We will soon submit plans for our second development and are also in advanced negotiations on a further four sites. This will be a be a big year for the Honey team and we are focused on accelerating our growth trajectory throughout 2023.”

Property consultancy Knight Frank advised Honey on leasing its new headquarters.

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