Agency roundup: Spike; Ride Shotgun; Fox Agency; and more

Digital marketing agency, Spike, has been appointed by sports nutrition company KBF Enterprises following a competitive pitch process.

The Leeds-based agency will be providing SEO services for the firm’s Warrior and Bodybuilding Warehouse brands, to help drive online sales both in the UK and internationally.

Spike’s previous work for KBF Enterprises involved delivering a PPC strategy and cohort analysis project which has helped drive new customer sales.

Adam Aubrey, head of e-commerce at KBF Enterprises, said: “2023 is a big year for us as we continue our rapid growth plans for our Warrior and Bodybuilding Warehouse sports nutrition brands.

“We needed an agency partner with a proven track record in implementing bespoke SEO strategies as well as managing complex website migrations.

“Spike not only impressed us with their technical SEO knowledge, but the way they’ve immersed themselves in our brand to become an extension of our in-house team.

“We’re looking forward to working towards our shared goal of making our bestselling range of sports nutrition products available to more customers throughout the world than ever before.”

Spike’s director, Rob Powell, added: “We’re absolutely thrilled to get this opportunity to not only continue our working relationship with KBF and its brands, but to provide them with more means of marketing their protein bar products on a global scale through SEO.

“We can’t wait to get more involved with KBF’s in-house teams to create some exciting opportunities together.”

This latest client win for Spike comes off the back of a period of growth for the agency, which has included a number of hires across its Analytics, Outreach and Data teams.

:::

Brand activation, creative and production agency Ride Shotgun will produce all home and leisure content production for Studio Retail, part of the Fraser Group, in a multi-year deal. 

The agreement includes creating all of Studio Retail’s home and leisure photography from Ride Shotgun’s Leeds studio, plus creating and delivering seasonal campaign content and multi-channel digital content. 

An additional 24 people have been hired to form a dedicated team to manage the project.

This includes an implant team in Studio’s Trafford, Greater Manchester office, enabling the agency to work seamlessly with Studio’s trading and marketing teams. The team will cover the entire end-to-end process from creative concept to post-production. 

Jon Dark, chief operating officer at Ride Shotgun, said: “We’re pleased to further strengthen our partnership with Studio Retail by providing them with the team, facilities and expertise to support their rapid digital transformation; it’s an exciting time for Studio Retail and Ride Shotgun alike.” 

The move will help Studio Retail achieve significant savings through more efficient content production over the life of the deal. 

Chris Other, director of e-commerce and marketing at Studio Retail said: “Ride Shotgun have proven themselves as a reliable and trusted agency partner over the last couple of years.

“They understand our business and were the obvious choice to help us improve both the efficiency and effectiveness of our content production.

“We’re excited to work together to deliver even more compelling content and deliver significant savings for our business.”

:::

tesa, an international manufacturer of tapes and self-adhesive product solutions, is expanding its agency setup and will work with Fox Agency in the future for global B2B communications in the industrial segment.

Starting immediately, tesa’s new agency partner will develop and realize integrated campaigns aimed at different industries worldwide in close cooperation with tesa.

Fox Agency’s responsibilities will include global market research, strategy, and planning, as well as the creative development of concepts and content. This encompasses localised campaign materials, digital content, 3D animations, videos and moving images.

Taya Settomini, global head of marketing communications at tesa, said: “We required an agency with experience and knowledge across multiple industries; one that could bring modern creativity and content expertise to our digital-first campaigns fast, which can be easily executed across our global markets.

“We believe Fox Agency is an ideal partner to excel in this.”

Julian Horberry, head of strategy at Leeds and London-based Fox Agency, said: “We are happy to work with an additional global brand like tesa in the B2B sector.

“Our knowledge of its key industrial markets will enable us to get off to a rapid start. Our team will present tesa’s product innovations and its multifaceted collaboration with its industrial partners optimally.”

tesa develops adhesive solutions for various sectors, including the automotive, electronics, transport and logistics, and flexographic printing industries.

:::