Agency roundup: One-Two Digital; Pace; Flaunt Digital; and more

A Yorkshire-based digital marketer with over a decade of industry experience, is launching a new agency, One-Two Digital, following a period of intense growth.

Laura Holyer, of Pudsey, launched her first agency, LMc Digital in 2017 after ascending through the agency ranks.

Within two years, LMc had outgrown its single person status, building a network of specialist consultants to expand its service offering, following major client wins including Roomzzz and Blindsbypost.

Driving a revenue increase of more than 500% since 2017, Holyer is now scaling up the business, re-launching as One-Two Digital.

The remodelled agency aims to help as many ambitious SMEs as possible to grow their online presence, and take results to the next level.

Its specialist team, which has over 45 years of experience, will be delivering a refined offering including PPC, SEO, paid social, marketplaces and affiliate services, as well as providing clear strategy and direction.

Holyer said: “We pride ourselves on building and retaining excellent client relationships, which I believe is key to our success and means we can continuously help them to smash their sales targets.

“We love what we do, and we want to help as many businesses as we can to understand and get excited by the benefits of digital marketing.

“Now we’re looking forward to applying a fresh, refined perspective that will enable us to take things to the next level, whilst nurturing the amazing culture we have created so far.

“We’re a really close knit team, so much so that our love of football inspired our name! We have really ambitious goals, but I believe they’re absolutely achievable with the incredibly capable and talented team we have.”

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Hull-based creative communications agency, Pace, has added climate change campaign Oh Yes! Net Zero to its books – the latest in a growing list of sustainability clients.

Oh Yes! Net Zero is a collaborative movement of Hull and Humber-based organisations committed to taking action to achieve net zero.

Pace has been selected as its preferred marketing agency partner to encourage more local companies – particularly SMEs – to get on the road to net zero.

Anita Pace, MD, said: “We are pleased to be working with Oh Yes! Net Zero to create inspiring content to support members in making progress against their net zero plans while also encouraging more local organisations to join the movement.”

Oh Yes! Net Zero was established last year by founding partners Reckitt, Hull City Council, Future Humber and the University of Hull.

The campaign already provides practical support to 150 businesses and organisations to create and deliver net zero plans and aims for Hull to lead the way in demonstrating how a city can tackle climate change.

Other Pace clients with sustainability at their core include environmentally-friendly cleaning brand Bio-D and international waste plastic road company MacRebur.

Bio-D is B-Corp certified, which means it is one of only 6,700 companies in the world that meets the highest sustainability standards, while MacRebur is committed to solving the worldwide waste plastic epidemic by processing plastic destined for landfill for use in road construction and surfacing products.

Pace added: “Sustainability is a cause that is close to our hearts. It’s a privilege to work with the Oh Yes! Net Zero team and I’m happy that we are continuing to expand our client base of organisations committed to taking action on climate change.”

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Leeds-based, digital agency Flaunt Digital has been appointed by KEF to drive an international SEO and paid media strategy following a highly competitive pitch.

KEF specialises in the design and production of a range of high-end audio products.

Sarah Yule, marketing director of KEF Europe, said: “We were thoroughly impressed with the detailed and insightful pitch given by Flaunt Digital during our selection process.

“They proved a great understanding and appreciation of our broader omnichannel positioning and the unique potential we have as such a respected Loudspeaker brand globally.

“Everyone on the team has been incredibly helpful in getting us onboarded and ready to take the next step in our holistic digital strategy.

“We are highly confident that Flaunt will help us to both meet and even exceed our goals for paid media and SEO results.”

Lee Fuller, CEO at Flaunt Digital, said: “Following a terrific effort by the Flaunt team we are pleased to be working with KEF, not only from a capability standpoint but also in terms of value alignment.

“I am really looking forward to seeing the results we are able to deliver together and grateful for the opportunity to develop a long-term partnership with KEF.”

The ongoing paid media strategy will include paid search and shopping for the core range and new product launches.

Adam Worrall, head of paid media at the agency, said: “We’re thrilled to have the opportunity to work with such an exciting brand, shaping their paid media strategy with a real focus on paid search and shopping for the core range and impressive new product launches that are in the pipeline for 2023 and beyond.

“We can’t wait to deliver strong results throughout the coming year and to be able to cultivate a thriving relationship with the KEF team.”

The SEO strategy will include content marketing, technical SEO and digital PR.

Callum Corrigan, head of SEO, added: “We are extremely excited to be working with KEF and supporting them in delivering their vision through organic search.

“They have many exciting projects planned for 2023 and beyond, which will further highlight their position as market leaders in innovation which the team are extremely excited to be part of.”

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Edinburgh-based whisky bottlers Tri Carragh has appointed Huddersfield-based Wild PR to support the release of its second bottling of single-cask malts.

The appointment follows Wild PR delivering PR services for Stravaig Spirits, a sister company to Tri Carragh.

Stravaig Spirits specialise in project management for all bottling services, whereas Tri Carragh is an independent bottler of single cask and single malt Scotch whisky.

Due to the growth of Stravaig Spirits, co-founders Ola Lopatowska and Ryan McCafferty are now investing in PR and social activity for Tri Carragh as they increase the volume of bottling collections.

Wild PR will drive brand awareness, generate high-quality online visibility, and elevate the brand’s bottling releases through an SEO-led digital PR strategy. The communications agency will also manage Tri Carragh’s social media.

Ola Lopatowska, co-founder of Tri Carragh, said: “We’re overjoyed to be working with Wild PR again. After the results achieved for Stravaig Spirits, we’re incredibly excited to turn our focus to Tri Carragh and increase awareness of our new bottles.

“We choose to work with Wild PR as their values align with ours. It’s important for us to work with a company that understands our capabilities and limitations.

“We’re excited to receive support from an experienced and enthusiastic team who will be able to grow and develop our brand.”

Katrina Cliffe, managing director of the agency, added: “It’s been great to have Ola and Ryan back on board with us, with a new focus on their own whisky.

“We thoroughly enjoy working with them and can’t wait to see the results we achieve over the following months, as well as the success of their new bottling releases.”