Entrepreneur brews up a new cold coffee brand at mill complex

A young entrepreneur in the drinks brewing industry has launched a new nitro cold brew coffee brand, with its base at Dean Clough in Halifax.

Dr Nadir Zairi, former managing director and existing non-executive director for the Salt Beer Factory brand, is turning his passion for cold coffee into a business.

This week “Hubb.” opened its first coffee bar in the F Mill Courtyard Building at Dean Clough, which is a 22-acre mixed use destination and historic mill complex on the edge of Halifax town centre.

The bar is serving craft coffee, soft serve ice cream and fresh baked goods within a simple set up that places the appreciation of expert brewing as its focus.

Zairi and business partner and best friend of 25 years, Hans, are self-confessed coffee fanatics with plans to expand Hubb. through a small brewing facility. They aim to open more coffee bars in due course.

Zairi said: “Cold coffee consumption is growing exponentially, especially in locations such as the Far East and USA where it now outsells hot coffee by a considerable mile.

“Evidence also shows that young people are drinking less alcohol with one in three being teetotal.

“The coffee shop boom is now a main substitute for the pub occasion, and we are pleased to have formulated some extraordinary cold craft drinks combinations with theatrical preparation at Hubb..

“Having been involved with the creation of Salt Beer Factory to achieve zero to £7m revenue in just five years with national distribution, trade partnerships and export into 13 countries worldwide, we are well versed in successful FMCG brand building.”

Jeremy Hall, chairman and managing director at Dean Clough Ltd, said: “We are excited to announce the arrival of Hubb. at Dean Clough – yet another incubator business with tremendous business foresight and potential.

“We warmly welcome them into the Dean Clough family which continues to provide choice, innovation, diversity, and authenticity for our audiences.”