Agency roundup: Hatch; Alchemy; Zelst; and more
Leeds-headquartered agency, Hatch, has been appointed by construction company Henley Group to position the brand as the leading construction services group within the construction, architecture and property industry.
The agency, which specialises in PR, content production, social media, and activations beat a number of other Leeds agencies to win the competitive pitch process and will now work with Henley Group to drive brand awareness and equity through a PR, media relations and social media content strategy.
Founded by Shaun Henley, Henley Group is based in Wakefield. It works with commercial and high-end residential customers to deliver specialist services and products to the construction industry.
Henley Group compromises several business including Henley Stone Specialists, Henley Stone Restoration and Remedials, Henley Granite and Marble, and Henley Rail Services.
It specialises in installing natural stone, glass reinforced concrete, artificial cast stone and traditional brickworks, as well as undertaking stone and brick repair and full large scale restoration projects.
Helen Simpson, performance and development director at Hatch, said: “We are incredibly excited to be working with Henley Group and looking forward to getting started with the whole team.”
Shaun Henley, managing director at Henley Group, added: “We are very excited to be working with Hatch. We felt the team really understood our vision as a brand and will help us deliver that vision within our sector and beyond.
“We look forward to kicking off with a bang over the next couple of weeks.”
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Harrogate-based media agency, Alchemy, has been appointed to deliver a multi-media campaign highlighting vital information and support available to those affected by Crohn’s & Colitis.
The “Closely Connected” campaign breaks down the stigma of the conditions to aid diagnosis and highlight the support available both to those living with the conditions and to their family and friends.
Activity will run nationally across radio, podcasts, out of home, print and digital media.
The charity’s campaign aims to improve the lives of those living with the conditions through accessing Crohn’s & Colitis UK’s services, which includes extensive information on its website and a support helpline.
The charity also aims to equip those who are closely connected to someone living with these conditions with the right tools and advice to support them from their diagnosis to day-to-day care.
Samantha Mahoney, marketing and communications manager at Crohn’s & Colitis UK, said: “Finding out that you have Crohn’s or Colitis can be life-changing.
“The conditions have a huge impact on friends and family too. This is the first time we’ve used mainstream media to speak to our ‘closely connected’ audience.
“Alchemy Media’s vision and expertise in selecting the right mix of channels, which will be relevant and have cut-through, is vital in helping us make sure our work is seen and heard by the people who need our support most.”
Bridget Moore, founder of the agency, said: “Almost 1 in every 100 people are living with the life changing effects of Crohn’s & Colitis.
“We’re proud to be supporting the vital work Crohn’s & Colitis UK are providing in educating the wider population and supporting those affected by these conditions.”
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Zelst, a 17-strong Harrogate-based search marketing agency launched in 2006 by Peter and Sarah Van Zelst, has established a new US venture.
It follows a number of client wins from US agencies looking to collaborate with UK specialists.
The firm, which has worked with US clients for over a decade, embarked on a project to investigate US client opportunities in 2022.
The new US business, based in Dover, Delaware, will aim to bring US work to the UK team more seamlessly, providing white-labelled digital services to often stretched US agency and client teams.
Peter Van Zelst said: “The US economy is a little hotter than ours at present, and it’s a challenge to find highly experienced search and PPC professionals in some areas of the States.
“We’ve seen a demand for our services, and the different approaches we bring to projects. Establishing a business in the US was the natural next step.
“As one of the north’s longest-established and most experienced search marketing agencies, we’re adept at working collaboratively alongside clients and agencies alike, and the East Coast of the US, in particular, is fairly straightforward to service, with its connections and smaller time difference with the UK.
“We’re working with the Department for Business and Trade in the US, as well as a variety of bodies and contacts we’ve made since researching the idea of growing our exports to the US, and expect the additional traction to bring a handful of new jobs as we build out the team to support the North American market.
“Although, like every company, we’ve seen a lot of challenges in the last few years, in many ways, the seismic shifts driven by the pandemic and Brexit have opened people’s minds about how to grow their businesses.
“We’ve seen that the US has a challenge to find passionate and highly skilled teams of digital talent, and we’re offering them that additional bandwidth immediately, with lower overheads than they face in the vast majority of US locations.”
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Dance music charity Last Night A DJ Saved My Life (LNADJ) has rebranded with a new logo and an improved website, in order to help build and maintain the presence of the brand.
Harrogate-based digital agency, Adigi, was tasked with creating the new website to offer a more engaging experience that showcases all the hard work LNADJ does.
The agency will continue to host and support the website with any developments, updated projects or important news.
The site has already provided success for LNADJ, generating more enquiries and donations in its first month alone, compared to the whole of the previous quarter.
LNADJ is a charity in the electronic music industry and aims to empower children and young people through a blend of music and goodwill.
Donations fund vital projects, including Get Equipped and Street to Street, initiatives that bring DJs, artists and production equipment into charitable schemes around the world. It also helps provide world-class water solutions to areas that need it and is approaching its 100th well.
Dan Martin, agency director at Adigi, said: “We are passionate about supporting and helping good causes, so to be given the opportunity to partner with LNADJ was perfect for us as they make a significant difference to the lives of young people.
“The new website provides a much-improved user experience and allows them to show off all the fantastic projects they do.
“We’re happy to see that this is already having a significant impact on donations to the charity to help them change lives by blending music with important goodwill worldwide.
“We hope this will continue and look forward to seeing about even more very worthy projects the LNADJ team work on.”
Vijay Kumar Anand, commercial director of LNADJ, added: “It’s just another step towards increasing our visibility and inviting new supporters to join us on our mission.
“Our website had been with us for quite a few years, and our new one was born out of brand meetings where we revisited our purpose, mission and values.
“As a team, we got talking and felt the results of these meetings were best translated visually – then we got busy creating a new logo, website and brand book to coincide with our birthday.”
