Digital marketing experts join forces to launch their own agency

A new Leeds-based digital marketing agency has been launched.

Named “Another Concept”, it is the brainchild of four digital marketing experts with more than 50 years of combined experience: Alex Gregory, Marcus Hearn, Tom Brook and Rich Hart.

The quartet first met back in 2015 when they worked at one of the largest digital marketing agencies in the UK.

Between them they have held senior roles at digital agencies and also worked in both in-house positions and on a freelance basis for some of the country’s biggest brands.

Their new venture now offers a variety of services including organic search, content, digital PR and outreach.

Brook, who heads the content marketing services, said: “All four of us have worked in a number of situations where we felt things could and should have been done differently.

“Often that was simply because we just wanted to do the best we could for the client. Sadly though, too many digital marketing agencies are stuck in a set way of working and are too busy thinking about profitability rather than performance.

“There are some good agencies out there, but I think far too many aren’t maximising their clients’ budgets or delivering the best possible ROI. I also think many agencies have far too many layers of account management.

“At Another Concept, we’re giving people direct access to experts. It means we can get work done faster, work holistically and respond to client queries in a much more timely manner.”

Co-founder, Rich Hart, who leads on the Digital PR service, added: “I think it’s a rarity to find an agency these days that has the shared core values that we have and we have our collective wealth of experience – and of course the fact we’ve known each other so long – to thank for that.

“Personally, I couldn’t think of a better group of people to have around and work with here.

“But also I’m proud to have co-founded Another Concept, and I think I speak for all of us, when I say that we can’t wait to properly get out there into the online markets and deliver some excellent results.”