Agency roundup: Fantastic Media; Jaywing; Modo25; and more

Leeds-based strategic marketing agency, Fantastic Media, has revealed a new website for Manchester City captain Steph Houghton.

The agency has worked with the professional footballer and former England captain to develop her brand, as she looks to showcase her background and knowledge both inside and outside of football.

Fantastic Media has worked with Houghton on her digital marketing since 2015, leveraging its experience in the world of football.

The agency has delivered strategic rebrands and tactical marketing activations for numerous football clubs including Blackpool FC, Sheffield United and Barnsley FC, as well as the James Milner Foundation.

Fantastic is also the retained marketing partner for Leeds United, having supported the Championship League club for over eight years and it currently handles the club’s e-commerce offering.

CEO of Fantastic, Andy Hobson, has previously worked with athletes including Michael Owen, David Beckham and Alan Shearer.

He said: “Having partnered with Steph for five years, we’re proud to continue our journey together and unveil her new website. It showcases all the brilliant achievements so far in her career, and it’s exciting to see where she could go next.

“At Fantastic, we’re passionate about leveraging our extensive sports experience to build high quality brands that reflect the vibrant personalities of those at the forefront of them.”


Integrated marketing agency, Jaywing, has unveiled its recent partnership with salon hair care business, Kao Salon Division.

Following a competitive pitch process involving five other agencies, Jaywing was selected as the chosen partner.

It is providing Goldwell, a division of Kao Salon with paid media services and strategic support, optimising value and efficiency through paid social channels to facilitate the company’s incremental growth.

Serving as a strategic partner, Jaywing will be extending its assistance across the EMEA market, encompassing various brands within the Kao Salon Division, including Goldwell, Kerasilk, KMS, and Varis.

The agency will initially focus on reshaping and raising the brand’s perception within the market.

Jenna Bulmer, EMEA associate director channel growth and strategy at Kao Salon Division, said: “With their expertise in paid media services and strategic support, we’re confident in Jaywing’s ability to drive incremental growth and elevate our brand’s presence in the market.

“Together, we are committed to delivering exceptional experiences and outstanding results for our customers, leveraging the latest innovations and the talent of our highly trained stylists.

“We look forward to extending our collaboration across the EMEA market and shaping the future of our brands.”

Dr Catherine Kelly, managing director at Jaywing, said: “We’re thrilled to be partnering with Kao Salon Division, providing our expertise in paid media services and strategic support.

“We’re committed to leveraging our capabilities to drive impactful results for the company, contributing to their continued success in the market.”


Leeds-based digital marketing agency, Modo25, has secured a position in the top 3% of companies participating in the Google Partners programme in the UK.

The Premier Partner tier is reserved for the top participating companies each calendar year, making it the most exclusive tier of the programme.

Securing this position means Modo25 has become the first UK digital marketing in-housing agency to achieve this status, which is often awarded to more traditional agencies.

Being a Google Premier Partner grants Modo25 exclusive benefits, including access to advanced Google Ads insights and support, allowing the agency to optimise client campaigns for maximum performance.

Tom Pickard, head of paid search at the agency, said: “Being awarded the prestigious 2024 Premier Partner status in the Google Partners program signifies our expertise and knowledge and our dedication to delivering the best for our clients and taking them on an in-housing journey.

“The achievement is a testament to the team’s commitment to delivering high-impact results for our clients.

“Aside from demonstrating our industry-leading standard, it also allows us to access several additional benefits and services that will further bolster our client’s success with Google Ads.”

In addition, the agency is also expanding its team with the appointment of Gordon Squire as a lead data scientist and Tamara Hillman as trainee SEO marketing assistant.

Squire brings a range of technical expertise to the ASK BOSCO® team with 10 years of experience defining and developing solutions using the latest tools and techniques from data science.

His role will see him working on the algorithms behind ASK BOSCO®, an AI-powered reporting and forecasting platform for agencies and retailers – which was founded by Modo25.

He has previously worked in data science consulting across many industries and most recently was leading the data science function at Wiggle, the online sports retailer.

Hillman is joining the agency on an in-house training basis. Following her six-month training period, she will be taking up a permanent position at Modo25’s longstanding client, Pavers.

Hillman initially started her career as a teacher, but after spending time completing training courses and a three-month marketing placement has made the move to the industry full-time.

Squire said: “I am very happy to be joining the team at ASK BOSCO®, working on cutting-edge solutions with brilliant colleagues.”

Hillman added: “Being trained by experts in the field has provided me with a rare opportunity to help build on the foundations of SEO knowledge through a structured training programme.

“I am grateful for this opportunity that Modo25 has given me. The training under the team’s expertise will allow me to transition to working full-time for Pavers with the growth of becoming an SEO executive in-house.”

Modo25’s chief operating officer, Abi Liddle, said: “We are so happy to welcome Gordon and Tamara to the team. Gordon brings a wealth of knowledge and experience which will help to grow the agency’s skillset.

“Supporting Tamara and Pavers has allowed us to empower them in growing and building their in-house team with expert knowledge from a trusted agency partner.”


Global pet and personal health and nutrition company, H&H Group, has appointed Leeds-based Northern Artillery to develop a portfolio of ecommerce websites for its consumer brands following a competitive pitch process.

Headquartered in Hong Kong, but with offices across Europe, the Far East and Australasia, H&H will be working with the creative production agency to develop a more compelling and better-performing digital proposition as it seeks further market penetration across core territories.

The new websites will be designed and developed in-house at Northern Artillery’s base in Leeds and platformed on Shopify+.

They are intended to increase direct-to-consumer sales across H&H Group’s brands.

Brands include Biostime (infant nutrition), Aurelia (UK Probiotic skincare), Swisse (natural health supplements), Dodie (French institution in baby bottles and accessories since 1957), GoodGout (100% organic foods for babies and children in France), Solid Gold (USA pet nutrition since 1974) and Zesty Paws (supplements for the North American feline/canine markets).

Liam Grogan, director at Northern Artillery, said: “This is a fantastic new client for us, one which demonstrates how we’re competing with – and succeeding against – agencies on the global stage.

“We’ve always maintained that our team features amongst the best talent there is and wins like this demonstrate that our belief in them is shared by others too.”

Liv Lomax, H&H Group’s global digital experience, said: “We have full faith in Northern Artillery to transform our digital estate – the level of detail in their pitch presentation was phenomenal, indeed they readily provided many answers to queries posed in the brief.

“It was this intent and Northern Artillery’s impressive back-catalogue of work that soon persuaded us they were the right partner for our project.”