Growing outdoor advertising specialist plots fresh acquisitions
Out-of-home (OOH) media owner, 75Media, has more than quadrupled its team in the last year, from eight to 43, leading to it taking over the lease of a larger Leeds HQ at 6 Wellington Place.
The company says it is on track to meet a 470% growth in revenue year-on-year for 2024. Its portfolio of classic and digital billboards now stands at 540, up from just over 200 in May 2023.
In January, 75Media acquired London-based network iQ OOH, absorbing 81 of its billboard sites.
Since then, the company has launched its own proprietary OOH campaign planning software, BOB (Billboard Optioning & Booking system), as well as making the network available to buy programmatically, a move that has immediately generated international sales.
Having launched the month after Covid 19 hit in 2020, 75Media is now the fastest-growing roadside OOH network in the UK. In 2022 it signed a 10-year agreement with outdoor media infrastructure partner Wildstone.
The company is currently recruiting its first international account director, as it looks at expansion overseas. Two additions have also been made to the board, with commercial director, Joel Turner, and finance director, Matt Connolly, appointed.
Paul Inman, managing director, said: “It would be a major understatement to say the last 12-months have been busy.
“From quadrupling the team to acquiring a company, from growing our network two-fold to redefining our entire product offering and from launching our own campaign planning software to starting our programmatic journey – it’s been non-stop. And it won’t stop here.
“We plan to have further strategic portfolio acquisitions over the next two quarters and launching our robust ESG strategy is a top priority too; it’s something we have been working on for quite some time and it will shape the growth and development of our business both in the short and long-term.”
