Agency roundup: Wild PR; ilk Agency; connective3; and more

Following a six-month partnership with Thomson Environmental Consultants, Huddersfield-based PR agency Wild PR is expanding its services for this expert in environmental compliance.

Established in 2004, Thomson Environmental Consultants has become a leader in the environment sector, acquiring a team of over 150 specialists across six UK locations, including Guildford (HQ), Birmingham, Manchester, East Anglia, Cardiff, and Leeds.

Initially brought on board to support the firm’s ambitious year-on-year growth target, Wild PR implemented a SEO-focused digital PR strategy.

This delivered tangible results which have directly impacted Thomson’s keyword positioning and website traffic, bolstering brand awareness and website visibility.

The collaboration has led to an expanded retainer, including diverse offerings such as marketing strategy, SEO, social media management, and content creation.

Director of business development at Thomson Environmental, Daniel Reynolds, said: “Working with Wild for the last year has enabled us to communicate our innovations and expertise to our target audiences while allowing the Thomson team to continue providing the highest service standards to our clients.

“After achieving such great results during our first six months of working together, we knew that ramping up activity with new streams, such as social media and SEO-focused content creation, would amplify our message and further strengthen our presence in the market.

“Now, this strategic expansion allows us to engage with our audience on multiple platforms.”

Kayleigh Morgan, senior account manager at Wild PR, added: “We’re thrilled to continue our partnership with Thomson Environmental Consultants and expand our services to them to include new activity streams.

“With this expansion, we look forward to delivering greater value and impact.”


Nev Ridley

Leeds-based integrated marketing agency, ilk, has secured a trio of wins for its Social and Paid offering, adding to the company’s growing roster.

The first of the three new business wins is Access, a stairlift and mobility solutions company redefining the perception of home and outdoor mobility solutions.

The agency’s social team has been tasked with boosting brand visibility and partner sales for Access across organic and paid activity, keeping the brand fresh in a competitive marketplace.

Also joining the client list is Ultimate, which specialises in office design, furnishings, and fit-outs, with its flagship workplace experience centre ‘The Hive’ located here in the North.

ilk has been chosen to support Ultimate with organic and paid social activity to create a strategic social strategy, increase brand awareness, and generate leads within the office relocation and renovation space.

Following ilk’s recent success in managing Sanctuary Bathrooms’ Digital PR retainer, the agency has expanded its partnership to include always-on social media management.

This will include everything from ideation and design, through to reactive social, paid management, and thorough reporting.

Nev Ridley, managing director at the agency, said: “We’re thrilled to have won three exciting projects in three months as they join our ever-growing roster within our Social and Paid offering.

“It’s wonderful to win new business in the form of Access and Ultimate, and to be able to expand upon our offering with Sanctuary Bathrooms too.

“This has made for a fantastic start to ilk’s 25th year, and we look forward to working with each of these clients over the coming months.”


Leeds-based digital marketing agency, connective3, says its UK digital PR department has been appointed by student accommodation search engine to run its UK strategy.

Following a competitive pitch process connective3 was hired to deliver an always-on digital PR strategy consisting of audience-focused campaigns and authority-led, advisory content to support’s goal of being the UK’s number one student accommodation search engine by increasing brand awareness and bookings.

David White, content marketing director at the agency, said: “We’re happy to partner with the team to support their business goals and help drive their organic performance forward.

“We ensured that our pitch showcased our extensive experience of the market and highlighted our knowledge of the sector, audience interests and needs, to ensure are with them at every step of their journey. 

“We’ll be taking a fully collaborative approach to our strategy, working closely with their internal team and we can’t wait to see where we take the brand.”

A spokesman for added: “connective3’s combined skillset and experience across both digital PR and Organic search was of particular interest to the business.

“This, twined with their proven track record of delivering viral campaigns that can reach notoriously difficult target audiences, made connective3 a great fit as our new Digital PR partner.”


The Bigger Boat, a Mirfield-based integrated marketing agency, has achieved four new client wins: Reality+, Hunter Safety Group, Aptvision, and EDNX.

Gaming technology company Reality+, known for its Web3 expertise and creation of immersive brand universes, has enlisted The Bigger Boat’s design services for the inaugural season of its digital collectable trading card game, Doctor Who: Worlds Apart.

This officially licensed game allows fans to collect, trade, and engage with others in the ‘Whoniverse’ using blockchain technology.

The Bigger Boat’s creative team will produce key visuals, card back designs, and premium banners for the game’s latest season. This partnership is set to extend to future seasons as well.

Dave Learmont, head of marketing at Reality+, said: “I knew The Bigger Boat had the skills and experience to bring our ideas to life. Their creative design will greatly enhance player engagement, and we look forward to working on subsequent seasons together.”

Meanwhile, Hunter Safety Group, a provider of health and safety packages across the UK and Europe, has experienced rapid expansion over the past 11 years.

With new branches in the Netherlands, Spain, France, and Germany, and ambitious growth targets for the next two years, the group recognised the need for expert marketing support to mature its brand and enhance its communications.

The Bigger Boat will develop a new brand identity and a future-proof website, along with an integrated, results-driven marketing strategy.

Services include a brand workshop, creative exploration, website development, and a multi-channel marketing approach covering content marketing, public relations, paid search, organic social, SEO, and more.

Katy Attley, HSE marketing coordinator at Hunter Safety Group, said: “We can’t wait to get started with The Bigger Boat.

“We were impressed with their pitch and approach to our brand. Their integrated marketing services mean they will fully understand our brand values.”

Healthcare technology specialist Aptvision, known for its software solutions that streamline healthcare operations, has also joined The Bigger Boat’s client roster.

As Aptvision prepares to sponsor and exhibit at the UK Imaging and Oncology Congress (UKIO), The Bigger Boat will provide extensive support to maximise its event impact.

Services include stand design and procurement, social media content creation, media relations, content marketing, and web support. This collaboration aims to enhance Aptvision’s visibility and engagement before, during, and after the UKIO event.

Paul Wierzbicki, CIO of Aptvision, said: “We’re excited to partner with The Bigger Boat to raise our profile at the UKIO congress. Their thorough approach ensures we’re well-prepared for a successful exhibition.”

Adding to this line-up, The Bigger Boat has partnered with Northern IT consultancy EDNX.

Specialising in software-defined network (SDN) design, implementation and migration, EDNX has grown from a two-person team to a group of six professionals, serving high-profile clients such as AstraZeneca and various NHS trusts.

To support EDNX’s ambition to scale, The Bigger Boat will deliver a rebranding project – comprising a brand workshop, brand landscape research, and creative exploration to visualise the new positioning of the business.

Future plans include website design and ongoing marketing and PR support.

Emma Heslop, commercial director at The Bigger Boat, said: “These new partnerships are incredibly exciting for our team.

“Each project presents unique challenges and opportunities that align perfectly with our expertise in branding and marketing.

“We’re eager to bring our innovative ideas to life and help these companies achieve their goals.”