Agency roundup: Harris Creative; Fusion Unlimited; Connective3; and more
Construction marketing agency Harris Creative has added shipping container conversion and sale/hire specialist S Jones Containers to its client roster for PR services, with work already underway.
S Jones Containers is a family business headquartered in the West Midlands but providing storage solutions across Great Britain and beyond.
It has the capability to sell, hire, store and convert containers as well as create modular buildings for a variety of purposes from its 12-acre depot in Aldridge.
The firm is celebrating its 110th anniversary in 2024 and has enlisted Leeds-based Harris to support the external communication of its heritage, expertise, and range of services.
Harris’s PR team will use its relationships with the sector and regional press to further strengthen S Jones Containers’ position as experts in conversions, as well as showcase its in-house capabilities as one of the only facilities in the UK that can work on bespoke converted units.
Aine Girn, head of marketing at S Jones Containers, said: “Having worked with Harris to provide PR services in a previous role, I am incredibly pleased to once again collaborate with their outstanding team upon joining S Jones Containers.
“I have first hand experience of the added value and media exposure Harris can bring to any business, and their PR knowledge and network is exceptional.
“I look forward to another mutually-beneficial relationship with Harris and am excited to see the results we are certain to achieve together.”
Faye Harris-Frost, head of PR at Harris, added: “We’re happy to have secured this PR contract with S Jones Containers.
“A returning client demonstrates our position as a leading construction marketing specialist and endorses our approach of focusing on building strong relationships as well as generating great results.
“We’ve hit the ground running with a series of exciting PR content already in progress, and we look forward to continuing to work as an extension of Aine’s team to achieve our shared objectives.”
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Leeds-based independent digital agency and Google Premier Partner, Fusion Unlimited, has secured another client – Chunk of Devon.
A Chunk of Devon delivers pies and pasties across the UK. Originally founded in July 2006, it grew out of the back of a small butcher’s shop in a Devon village.
Matt Parker, head of e-commerce & trade marketing at the business, said he wanted Fusion Unlimited’s team to increase Chunk’s digital presence across paid media.
Also on the menu for the agency is Baked to Taste, which Fusion is helping to support in the coming year. Baked to Taste is a dedicated family bakery based in the West Country and dishes up gluten and wheat free craft goods.
Parker said: “One of the fundamental differences between Fusion and other agencies is the accessibility of their staff from the top down.
“Far from being an agency where the ‘grunt’ is passed to an account manager when the business is won, with Fusion, all members of the team are involved, know the ins and outs of the account, and will make themselves available to discuss as necessary.”
Katie Harling, joint managing director at Fusion Unlimited, added: “Matt has a great understanding of digital marketing and has worked to continually push and develop different accounts where possible, which is exactly what we are good at.
“Add to this the fact we get to work with such an amazing brand selling…pies! It’s a win-win.”
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Digital performance marketing agency, Connective3, has won a trio of new B2B clients.
Fuel card provider RFC:Edenred, hot tub manufacturer and distributor Superior Wellness, and global strategy consulting firm OC&C, all operating in the B2B space, have appointed Leeds-based Connective3 to deliver campaigns across all core services to drive business growth.
For RFC:Edenred, Connective3 has been appointed to deliver Data, CRO, PPC, and Paid Social services. The Connective3 team will also begin managing organic channels from January onwards, supporting RFC:Edenred with its SEO and Digital PR activities as well.
Superior Wellness, has appointed the agency to drive brand awareness and sales via organic and paid channels. The work will initially focus on the UK market, with plans to eventually expand services across both Europe and the US.
Lastly, the agency has been appointed by OC&C to deliver Digital PR activities and increase visibility with enterprise-level brands. The work will focus on the UK, US and European markets.
David White, content marketing director, said: “It’s incredibly exciting to be announcing a trio of new clients, especially within the B2B space.
“Our B2B offering has expanded significantly over the past 12 months, driven by the team’s consistent, outstanding results.
“I cannot wait to support all three of our new clients with growth across both paid and organic channels.”
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Nev Ridley
Britain’s biggest craft brewer, BrewDog, has appointed Leeds-based integrated marketing agency, ilk, to spearhead its consumer PR activity in the UK.
Building on a longstanding 15-year creative relationship between ilk and BrewDog, the agency’s PR team will now deliver all consumer PR activity in the UK, driving customers to bars and encouraging retail sales both on and offline.
After winning a competitive pitch process, ilk impressed by securing over 150 pieces of press coverage during the first three months. Following this success, the agency is now working with BrewDog on a retained basis.
Nev Ridley, managing director of ilk Agency, said: “Our team is thoroughly enjoying getting to grips with BrewDog’s UK consumer PR, building on previous creative work over the years.
“We’re incredibly pleased with the results secured thus far across some really exciting campaigns, and we know there’s plenty more to come across this year and beyond. What’s more, our beer fridge has never been fuller.”
Sarah Warman, director of corporate communications at BrewDog, added: “We’re thrilled with ilk’s work so far, helping to deliver our consumer PR efforts in the UK and achieving some great results in the process.
“ilk has been a key creative partner of BrewDog for over a decade, and their experience and understanding of our brand translates seamlessly through to PR.
“They have extensive drinks industry experience, which lends itself well to where we are in terms of media positioning, but they’re also hungry for new creative opportunities, which we’re very keen to satisfy with some exciting upcoming briefs.
“We’re looking forward to seeing how their contribution helps build the UK’s biggest craft beer business, taking our amazing beer to more people, too.”
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