Agency roundup: Flaunt Digital; Circus PPC; Good n’ Proper; and more

Leeds-based digital agency, Flaunt Digital, is celebrating another successful year, which included client wins, team expansions, and a £2.6m turnover.

The team of 36 digital specialists has grown by seven across the past year. This comes as the agency records a number of client wins, including Banana Moon, RF Paving, KI Europe and Heidelberg Materials.

2024 also saw the agency’s B Corp journey hit a major milestone, when the business was awarded its B Corp certification.

The certification acknowledges an organisation’s adherence to high standards of social and environmental impact, as well as public transparency, and legal accountability.

The accreditation recognises the agency’s commitment to raising standards within five key impact areas: Governance, Workers, Community, Environment and Customers.

Lee Fuller, CEO at Flaunt Digital, said: “I am immensely proud to be reporting continued growth through a particularly tricky economy.

“The work and results we are delivering for clients is exceptional and we can attribute this to a best in class team of specialists, and operational vigilance.”

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Specialist pay-per-click (PPC) agency, Circus PPC, has reported a successful third quarter.

The Leeds-based agency increased its quarter three client wins by 50% and has exceeded total client wins year-on-year, with one quarter still to go.

Over the past few months, brands including MaxiNutrition, Naturewall, Axminster Tools and London Vision Clinic have joined Circus’s growing client roster.

The agency has also been on a recruitment drive, growing its team to facilitate the expanding client list, including an expansion of its client services department.

Head of client services, Anna Wood, recently welcomed client services executive, Ryan Cooke to the team.

She said: “We work with some incredible clients and it’s great to see consistent progress and be able to help them towards both their PPC and longer term business goals.

“Expanding our client services team will help us to maintain and exceed the support we provide to both clients and account managers, leading to even further success.”

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Jacksons Bakery has appointed Good n’ Proper as the retained digital marketing agency for both Jacksons and Lottie Shaw’s brands.

The Leeds-based agency will work with Jacksons on a long-term social media plan to boost brand awareness and in-store trial.

Based in Hull, Jacksons loaves are available from Waitrose stores nationally and other selected stores, including Asda, Tesco and Sainsbury’s, across the UK.

At the same time, Good n’ Proper will be working with the team on the Lottie Shaw’s brand to deliver a comprehensive paid media strategy, across both paid social and pay-per-click (PPC), to drive year-round e-commerce sales.

Lottie Shaw’s are known for their baked treats including Yorkshire Parkin and flapjacks.

Jacksons Bakery acquired premium sweet treat specialist Lottie Shaw’s for an undisclosed sum earlier this year.

Helena Wright, marketing and NPD director at Jacksons, said: “We are really excited to partner with the team at Good n’ Proper.

“We have big growth ambitions across both our brands, and believe the team’s balance of strategic thought leadership along with their creative flair make them the ideal extension to our team.”

Phil Leather, founder of Good n’ Proper, added: “Having worked with Jacksons last year on a digital marketing strategy project, it was great to hear that they wanted to work with us on a long-term basis.

“It’s clear that our values align, and with exciting plans in the offing for both brands, we’re looking forward to making a big impact over the coming months.”

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Digital performance agency, Connective3, has been appointed by business funding platform Swoop Funding to drive US organic growth through Digital PR and SEO link building, following a competitive pitch process.

Swoop Funding, which operates in the B2B space, helps business owners review finance options across loans, equity finance, and grants.

Leeds-based Connective3 was appointed due to its expertise and experience in supporting brands with US digital marketing strategies, along with its extensive experience in the finance sector.

The agency will be tasked with increasing organic visibility and website traffic across the US by implementing creative and technical link-building campaigns that drive both SEO value and brand awareness.

David White, chief growth officer at connective3, said: “We are pleased to be working with Swoop Funding across the US.

“During the pitch process, it became clear just how much opportunity Swoop has in America, and we are excited to help them capitalise on this by improving both organic visibility and brand awareness via Digital PR.”

Jimmy Rippon, head of search at Swoop, added: “Our mission to empower businesses with the funding they need to grow knows no borders, and the US represents a major focus for our expansion.

“Working with Connective3 will help us strengthen our organic visibility and connect with even more entrepreneurs and business owners looking for the right funding options.

“We’re excited to collaborate with Connective3 as they bring their expertise in digital PR to help us accelerate our impact in the US market.”