Agency roundup: Partners PR; Fusion Unlimited; Another Concept; Engage; and more

York-based agency, Partners PR, has won a brief to help raise the profile of full-service rail engineering company, PBH Rail Group following growth that saw the company’s annual turnover increase by 10% to £11m. 

Founded over two decades ago and operating from York, PBH specialises in railway infrastructure design, providing a range of consultancy services for rail engineering projects across the UK and overseas. 

In May 2024, the company expanded its offering and introduced a new civil engineering department, which was followed by a raft of new recruits, including Gary Robson, who was appointed as managing director for Civils. 

Partners PR is delivering an integrated PR and social media campaign to increase brand awareness for PBH Rail Group and maintain its reputation as a full-service rail professional while the company continues its growth trajectory.

Senior account manager at Partners PR, Cherelle Jones, said: “It is a very exciting time for PBH Rail Group with its rapid expansion and growth, and we are thrilled to be a part of their journey. 

“The company has an extensive knowledge base and industry skills built through years of experience delivering projects for some of the biggest names in the railway industry.

“Our PR campaign will help to tell PBH Rail Group’s story and generate exposure to grow the company’s profile amongst potential customers.”

Managing director at PBH Rail Group, Mark Bonner, says he chose to work with Partners PR because of its commitment, industry knowledge, and track record.

He added: “We are an ambitious company that is looking to grow. As well as recently launching a new department, we are expanding into new areas with some significant project wins, so we wanted to spread the word about our capabilities. 

“Partners took the time to really understand the business and develop a bespoke strategy that will help us to achieve the visibility we want.

“The campaign is already off to a flying start, we are blown away with the results the team has generated already, so I am looking forward to seeing what else we can achieve together.”

Partners PR is spearheaded by Monica Green and Karen Tinkler and operates across the property, construction, professional services, food processing, manufacturing, and engineering sectors.

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Leeds-based digital agency, Fusion Unlimited, has entered a new partnership with mattress and bedding brand Duvalay.

Duvalay, which is also based in Leeds, is owned by Raskelf Group. It has been transforming outdoor sleeping experiences since 2003, when it first launched a sleeping bag with a mattress and pillow designed for campervans and caravans.

Fusion Unlimited will enhancing its online presence through targeted paid social and paid search campaigns.

This is intended to help Duvalay embed its position as a market leader in the outdoor bedding sector.

Jay Lyons, marketing manager at Raskelf Group, said: “We are looking forward to working with Fusion Unlimited.

“Their proactive approach and expertise in digital marketing will be invaluable as we aim to reach more customers who appreciate quality sleep on the road.”

Kyle Brogan, joint managing director at the agency, added:“Duvalay has a fantastic product that resonates with leisure enthusiasts.

“We are excited to leverage our digital marketing strategies to elevate their brand and help them connect with a broader audience.”

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Performance marketing agency, Another Concept, has capped off a successful first year by unveiling a new website and two hires.

The business was originally launched in October 2023 by four digital marketing experts – Alex Gregory, Marcus Hearn, Tom Brook, and Rich Hart.

It now has a solid client base and a secure pipeline of new business.

The agency opened a Leeds city centre office at the Bracken workspace at Calls Wharf, well ahead of the roadmap the founders had initially planned when starting up.

The two latest hires are digital marketing executive Sam Wood and content writer Maggie Atkinson.

Co-founder, Rich Hart, said: “We’re ecstatic to have had such a successful first year. We began Another Concept with one thing in mind, and that was to provide exceptional service to all of our clients.

“We believe we have, and will continue to, maintain this approach with each new client and we’ll preserve the high standards we have with all our existing clients.”

Fellow co-founder Marcus Hearn added: “None of us could be happier with how well the business has gone so far. It’s a great feeling to have a start-up with so much potential, and having already seen such growth so far is amazing.

“We also couldn’t think of a better way to show our growth as a company than with our new hires and a fresh new website.

“The rebrand gives people a much better understanding of who we are, how we work, and what we can do for our clients and our award wins reinforce this perfectly.”

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Specialist digital marketing agency, Engage, delivered a record breaking paid media marketing campaign for British restaurant business, Whitbread – generating £1.6m in bookings.

Engage developed and implemented a data capture led strategy, with the goal of encouraging consumers to visit their local Whitbread restaurant.

Whitbread, which has more than 140 UK restaurants including the Beefeater, has been running seasonal campaigns with Leeds-based marketing agency Engage since 2012 and was looking for a fresh approach.

The campaign was rolled out across paid search, social and display advertising – focusing on location and proposition-based keywords to attract active searchers.

Andy Burton, senior digital marketing manager at Whitbread plc, said: “We couldn’t be happier with the campaign outcome and we look forward to our continued partnership.

“Thanks to Engage for helping us hit our targets and congratulations to the team on a well-deserved win.”

Amy Jowett, account director at the agency, said: “We’re extremely proud of this project and the results driven for Whitbread.

“Using AI-driven insights and creative testing allowed us to continually adapt and optimise, meaning a higher ROI and a marketing strategy that works hard.”

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