Agency roundup: Fantastic Media; Flaunt Digital; Tall; and more

Leeds-based marketing agency, Fantastic Media, has begun 2025 with a series of client wins.

It has added social betting company SportsBroker alongside international multi-million pound engineering and manufacturing company Castlet and West Yorkshire direct marketing and fulfilment house, The Flow Group, to its roster of clients.

Another client is William Whiteley & Sons, one of the UK’s oldest scissor manufacturers. Established before 1760, this 11th-generation business continues to operate from its Sheffield headquarters.

All of these firms will begin the year with refreshed branding, strategic marketing plans, and on and offline campaigns.

Castlet and Whiteley’s are also undergoing full website redesigns and builds as part of their collaboration with the agency.

Fantastic Media had a record-breaking 2024, with turnover nearing £1.9m.

Agency founder and CEO, Andy Hobson, said: “As we embark on 2025, we are continuing to cement our reputation as a dynamic and results-driven agency, ready to tackle the challenges and opportunities of the new year.

“Our Insight programme consistently demonstrates that a well-researched, carefully crafted strategy – paired with effective execution – delivers tangible results.

“It’s incredibly rewarding to see more firms acknowledging the transformative power of marketing and branding.

“They understand that we are trusted advisors, not just marketeers, working directly with them and their teams to help them achieve their goals.

“It’s this collaborative vision that allows us to operate successfully across such a diverse range of B2B and B2C industries.”

:::

The Airedale Group, which provides design, build, and service solutions for commercial kitchens, has appointed Leeds-based digital agency, Flaunt Digital, to drive its search engine optimisation (SEO) and digital marketing strategy.

The agency will enhance The Airedale Group’s digital presence, supporting its growth with an SEO strategy that includes digital PR, content marketing, and technical SEO.

The collaboration aims to bolster Airedale’s brand visibility and strengthen its position as an industry leader.

Daniel Smith, group head of marketing at Airedale Group, said: “I was impressed by the calibre of the Flaunt team during initial discussions, and excited by the value this partnership will bring to our business.”

Lee Fuller, CEO at Flaunt Digital, added: “This is an exciting opportunity to grow an already respected brand. The potential in this relationship is huge and I am really excited we get the opportunity to deliver digital for Airedale Group.”

:::

Creative brand specialist, Tall, based in Leeds, has been appointed by potato supplier Branston to help launch its new, direct-to-consumer products.

Following a client referral, Branston chose to collaborate with Tall to establish a robust digital presence for the new brand, Nanna Tate.

While creating a strong online presence was the key focus for the agency, it was also important to ensure the digital launch supported Nanna Tate’s confirmed listing in Tesco.

Lucia Washbrook, sales & marketing director, said: “Working with Tall to bring Nanna Tate’s bold vision to life digitally has been an exciting journey.

“Their creativity and expertise have helped us craft an engaging platform that challenges the norm and encourages people to rethink their assumptions about potatoes.

“This collaboration has been key in supporting our mission to inspire potato lovers across the UK.”

Georgia Robson, head of client service at Tall, added: “It’s been incredibly exciting to work with Nanna Tate to support their confident plans to shake up the potato industry.

“Their innovative fresh and prepared ranges reflect a mission to reinvent the nation’s love for potatoes, and we’re proud to bring this to life creatively to inspire consumers.”

:::

Leeds-based creative production house, Northern Artillery, has secured a contract with a provider of baby-focused products – Silver Cross. 

Commissioned to re-platform its existing e-commerce site from Umbraco to Shopify+, Northern Artillery’s team will also be enhancing Silver Cross’s user interface and user experience as part of the process.

With a heritage spanning almost 150 years, Silver Cross was founded in Leeds by William Wilson in 1877. Wilson invented the world’s first baby carriage and developed an innovative spring system to also create the first-ever modern pram. 

Riccardo Baldoni, Silver Cross associate director of IT & customer experience, said: “Northern Artillery has proved itself as one of the region’s foremost digital agencies and we’re happy to have the opportunity to gain from its impressive expertise in the field of e-commerce.

“Our pitch process marked them out as clear suitors for the Silver Cross brand and we look forward to their work yielding a further uptick in global sales.”

Northern Artillery’s Liam Grogan added: “It’s an honour and privilege to serve Silver Cross, one of Yorkshire’s most prolific global brands.

“Our team is already hard at work creating a new online store that will give the brand additional scope to further strengthen its reputation and market share around the world; it’s massively satisfying to know that we can be part of what is a truly phenomenal home-grown success story.”