Cheers! Shoppers will be able to raise a glass to shopping success

SHOPPING can be thirsty work and The Broadway has turned to local brewer Bradford Brewery to provide a place of respite in the new shopping centre.

The Made of Bradford outlet will be the only bar in The Broadway when it opens on Thursday and will have a shop that will sell beer and beer-related merchandise alongside a range of Bradford-themed products.

Bradford Brewery managing director Matthew Halliday said: “Since we opened at the beginning of this year, we’ve been working hard with our Independent Quarter neighbours and other local businesses around the city to make sure the Bradford revival was already well underway, with a broad, rounded offer in place, ready for The Broadway opening.

“The feedback we have been getting was that people are tremendously excited about all the big national brands coming into Bradford via The Broadway, and we were very humbled when The Broadway got in touch and offered us the opportunity to add an independent Bradford business to the mix.”

Made of Bradford customers will also be able to buy cans of the first-ever Bradford Lager which has just been launched – and The Broadway will be the first retail outlet offering this product on sale.

The shop is situated at the entrance to the centre and will be operating initially for a three-month period, with a view to becoming a permanent fixture.