Iconic pier up for sale
THE specialist markets team at CBRE in Leeds has been appointed to sell The Pier in Cleethorpes, which has recently undergone a major renovation.
After 10 months of operating the newly refurbished Pier as a tearoom, restaurant and private hire venue, the current owners have reluctantly decided to sell the iconic building.
The Huxford family believe that they have taken the business “as far as they are capable”, due to a lack of experience in the food and drink industry.
Despite the heavy financial and personal investment in the building, Bryan Huxford believes it would be better for The Pier, the surrounding resort and local residents, to hand the opportunity to a buyer who has the expertise to achieve the business’ full potential.
He said: “I understand that there will be some who see this decision to sell as yet another failure for The Pier, but they couldn’t be more wrong. I have achieved what I set out to do in bringing this beautiful building back to life and giving local residents something to be proud of. However, as a successful businessman I know that you should play to your strengths.
“Unfortunately, I am not at the right time in life to start to learn a new industry, but despite that, and my lack of experience in the food and drink sector, we have already shown what a success The Pier, Cleethorpes can be. So, in the right hands, I am confident that this business will continue to flourish. This has never been about making lots of money, so the priority is in finding the right buyer – one who gives me the confidence to know that I am placing The Pier and its future in safe hands that will ensure longevity of success.”
