Weekender: Derbyshire accessories brand goes one step beyond
A Derbyshire-based accessories brand has teamed up with one of Britain’s best-loved bands.
Tootal, of Codnor, has joined with Madness to release a new silk neck scarf celebrating the 40th anniversary of the iconic group’s first hit single.
Madness are long-time fans of Tootal, having owned several of the brand’s scarfs over the years, and indeed, Tootal’s 100 per cent silk scarves with their signature paisley, polka dot, geometric and floral patterns have been favoured by dapper dressers around the world for decades.
The specially commissioned design – part of the Tootal Vintage Collection – incorporates the Madness logo and takes inspiration from the band’s ethos.
The scarf will go on sale this month exclusively through Merchandising For Life. Only 300 will be produced.
Steve McConnell, sales director at Morrison McConnell International, the current custodian of the Tootal brand, said: “We are extremely pleased to be announcing this latest, limited edition release from Tootal. Teaming up with such a well-respected British band as Madness is a real honour and brings together two style icons into one very collectable scarf, synonymous with all things quintessentially English. The exclusive deal we have with Merchandising For Life Ltd for retail distribution gives it an extra special edge. We hope collectors and fans alike will be as excited as we are.”
