Live music venue owner set to break into Leicester market

A company which runs a network of live music and club venues is eyeing Leicester as its next target city.

Electric Group currently owns Electric Brixton and SWX in Bristol with a further site in Newcastle due to open in 2021.

Now, the firm has instructed property agent Christie & Co to acquire sites across the UK – including, in the East Midlands, Leicester.

Electric Groups says a minimum of 18,000 – 20,000 sq ft of floor area is needed with the ability to accommodate around 1,200 people for live performances and approximately 2,000 overall.

Electric Group chief executive and co-founder, Dominic Madden, said: “Very little can compare to the thrill of a live gig and with our extensive experience in the music and entertainment business and with sound financial backing from the Lewis family, we are committed to growing our business around the UK in key city centres.

“We want to be in locations that have a thriving music scene as well as a ‘going out’ culture.”

Jon Patrick, head of leisure & development at Christie & Co is leading the acquisition drive.

He said: “We are delighted to be assisting Electric Group with their business development plans and have seen considerable growth in live music and merchandising over the last decade as audiences have changed the way in which they access music.

“They are looking increasingly for immersive and ‘one of a kind’ opportunities, looking to hear their favourite and up and coming bands and artists in more accessible venues, before they hit the arena tour schedules – this shift presents a fantastic opportunity for Electric Group in the market.”