Sports Direct to change name

Shirebrook-based retail giant Sports Direct is set to change its name to Frasers Group in a move that it says will “transform” the company.

The rebrand could take place as early as 16 December after the company called a General Meeting so that shareholders could discuss the proposals.

In a statement, Sports Direct said the move mirrors the “transformation into the holder of a diversified portfolio of sports, fitness, fashion and lifestyle fascias”.

It added: “The change of name will not affect any rights of shareholders and existing share certificates should be retained as they will remain valid and no new share certificates will be issued.”

Sports Direct is set to open its first Frasers store in Wolverhampton early next year. It will replace the House of Fraser site, which Sports Direct boss Mike Ashley bought – and later regretted – out of administration.

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