Major coup for mobile phone provider as industry veteran comes on-board

A1 Comms, the Derbyshire-based provider of mobile phone and communications solutions, has appointed Bobbie Bhoghal as its new managing director of digital.

Bhogal, who will be responsible for A1 Comms’ digital and telesales business, is a highly experienced industry professional.

He founded e2save.com in 1999 before moving on to direct Dixons Carphone Online Solutions, and more recently launched Stickee Technology, a major player in mobile phone ecommerce. 

A1 Comms CEO Paul Sisson said: “I’ve known Bobbie for more than 20 years. He has a wealth of talent and unparalleled industry experience.

“It’s a major coup for A1 Comms to secure his services to head our website business and call centre. We have exciting times ahead as we develop our websites, product portfolio and build on our relationships with all four UK mobile phone networks.

“I believe his experience and leadership will help deliver a better experience for our customers, more value for our partners and ultimately drive us towards new levels of profitability.”

Bhogal added: “Having spent the best part of a decade in the mobile phone industry, primarily developing Carphone Warehouse’s direct mobile phone channels, I am delighted to finally join A1 Comms and lend my extensive experience to make this great business the best in the industry.”