Two new hires for destination management organisation

Visit Lincoln has appointed made two new hires.

Samantha Pover has taken the role of business growth and relationship manager and will concentrate on working with Visit Lincoln’s 260 partners.

Meanwile, Hannah Fisher has joined as digital marketing executive.

Chief executive Mike Timson said: “It’s great to have Hannah and Samantha join the team. Their skills and experience will strengthen our destination marketing and they both have a real passion for the city which is so important.

“We have some pretty ambitious plans for the year ahead which will see Visit Lincoln investing in new technology and digital platforms. Consumer habits are changing and therefore our marketing has to change with it. Hannah’s digital knowledge will ensure we are approaching everything we do with a ‘digital first’ focus.

“We are funded 100% by businesses joining as partners, therefore the relationship we have with each and every one of them is really important to us. In a previous role Samantha was a partner of Visit Lincoln, so she understands what partners want and how we can work together to grow their business and encourage more people to visit Lincoln.”