Dunlem looks forward to creating ‘a little more joy’ despite sales drop

Leicester homewares retail giant Dunelm has seen sales drop by almost 17% its third quarter to March 27.

Despite this, the firm hailed a “resilient” performance that saw it post revenues of £236.6m for the period – with online sales more than trebling compared to the same time last year.

Nick Wilkinson, Dunelm’s chief executive, said:”In a quarter when we were largely unable to open our stores, it has been very encouraging to see the strength of our digital channels which have enabled us to cover over 83% of sales from the same period last year.
“This resilient performance is testament to the commitment and dedication of our teams, who continue to adapt and innovate the Dunelm customer proposition.

“We are now looking forward to re-opening, with colleagues ready to welcome back customers through our doors. We have worked hard to rebuild inventory levels and our stores are well stocked across our extensive product range.

“The entire Dunelm team is excited to be able to offer our full proposition once again. With all stores soon to be fully open, combined with our ever improving digital offering, we look forward to helping our customers to create a little more joy in their homes and gardens this summer.”

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