Notts entrepreneur pedals ahead with upcycled bike accessories collection

A vegan fashion brand has launched a sustainable cycling bag and accessories collection in celebration of World Bicycle Day.

Paguro Upcycle, launched by Nottingham-based Yen Wei Goo, uses innovative methods to upcycle materials that would otherwise end up in landfill.

While cycling is growing in popularity around the world for commuting, fitness, and to explore the great outdoors, questions have been raised around the circular economy of cycling and its sustainability.

Goo says bike inner tubes and tyres are often not recycled, with up to 99% ending up in landfill.

Paguro Upcycle has created the Bradley Upcycled Bike Messenger Bag from durable water resistant reclaimed materials including bike tyres, truck inner tubes, and military canvas.

Alternatively, the Kenny Eco Bike Saddle Bag is a compact bag designed to store essentials and valuables while cycling.

Goo said: “I started this brand because I became disillusioned with the fashion industry and its lack of unique, affordable, sustainable fashion. What we’re now seeing is sustainability being embraced by individuals and brands across all industries.

“And cycling is no different. If uptake in the sport continues to increase – and I hope it does – the need for a sustainable circular cycling economy will become more pressing to reduce unnecessary waste.”