Business tourism service for Leicestershire ready for take off

An initiative to support the recovery and growth of Leicestershire’s business tourism market has been launched.

A public private sector partnership of 40 venues based in and around Leicester and Leicestershire has been formed to target the conference and meetings sector.

Meet Leicester, led by Samantha Hall and Pasquale Buonanno, will be promoting the portfolio of venues of Leicester and the surrounding area, aiming to increase business tourism.

Hall said: “Leicester is situated in an ideal location home to East Midlands Airport and just 30 miles to Birmingham International Airport. With a mainline station and just 66 minutes from London St Pancras, easy access from the M1, it really is the perfect location for delegates anywhere in the country. A vibrant and colourful city centre is surrounded by calming lush countryside, canals and rivers it really is a county of contrasts.

“Uncover the story of King Richard III who was found in a car park in the city centre and have an out of this world experience at the unique National Space Centre, the UK’s only venue dedicated to the exploration of space and which has the UK’s largest Planetarium.

“Meet at the beautiful Nevill Holt Estate with its 400 seat theatre or for some teambuilding tank driving at Armourgeddon.

“Renowned for our sporting stadia and venues, Leicestershire has a rich heritage of sporting excellence and is home to Loughborough University, awarded world number one in sports for five years running.

“We are home to the County Cricket Club, Leicester Racecourse and the Leicester Riders basketball team are based at the Morningside Arena.

“I am so proud to be promoting such an exciting destination and helping to support the recovery of such a diverse range of quality venues.”