Top schools group appoints Nottingham agency to deliver its PR

The first and only all “outstanding/excellent” schools group in the UK has appointed a Nottingham-based agency to handle its PR.

Eden Public Relations has been selected by Forfar Education to deliver the PR strategy for its expanding network of independent preparatory schools.

The London-headquartered group owns and runs a number of prep schools across the UK including Cameron Vale in Chelsea, Horris Hill in Newbury, The Gleddings in Halifax, Brackenfield School in Harrogate, Park School in Bournemouth and Argyle House School in Sunderland.

Emily Winsor-Russell, director and head of new business at Eden PR, said: “We’re delighted to announce that we’ve been appointed by the leadership team at Forfar to deliver a headline-making, thought-leader creating PR approach for its network of excellent schools.

“As many of the Eden team are parents themselves, with personal backgrounds linked closely to the teaching profession, our understanding of the important themes, opportunities and challenges for the school sector is intrinsic – we’re naturally inclined to identify and develop impactful and brand-elevating media relations for Forfar. Getting to know the school leaders has been a real pleasure and we’re thoroughly enjoying working alongside such passionate and inspiring educators.”

Claire Grundy, managing director at Forfar Education, said: “The Eden team stood out to us from our very first contact with them as being immersed in and extremely knowledgeable about the topics that matter to our schools.

“They demonstrated a clear, innovative and engaging vision for where we should take our media communications strategy and have immediately hit the ground running with excellent press content across the group.

“We’re looking forward to expanding our footprint across the UK and showcasing the fantastic news stories from our schools in partnership with Eden.”