Demolition firm strikes impish deal with League One challengers

A Louth-based demolition company has signed a sponsorship deal with Lincoln City FC which will see the old Lincolnshire Co-op Stand at the LNER Stadium change its name.

GBM will lend its name to the stand and support the Imps fan group, the 617 Squadron.

Simon Grantham, managing director at the Lincolnshire firm, said: “GBM is committed to supporting great things in the county, including Lincoln City Football Club and its supporters.

“Taking over naming rights of what is now the GBM Stand has presented us with a fantastic opportunity and will enhance the look of the stadium, showing a real investment in both the players and the fans.

“We look forward to introducing new supporters to the club and to inviting clients and employees to enjoy a game and soak up the atmosphere. Here’s to a winning partnership!”

The company has redesigned the stand’s internal gable end with a mural to add to the matchday atmosphere.

Adam Chantrey, head of commercial at Lincoln City, said: “We’re really pleased the GBM group of companies are expanding their relationship with the club by upgrading to become a Platinum Partner.

“They are a local company, based in Louth, and are very active throughout the county. We look forward to seeing Simon and his colleagues at games throughout the season.”