Acquisitive Ashley snaps up online fashion retailer

Mike Ashley

Shirebrook-based Frasers Group has acquired the online fashion retailer I Saw it First.

In a statement, the company formerly known as Sports Direct said its new acquisition would “benefit from the strength and scale” of its platform.

Frasers Group added that I Saw it First will be integrated with another recently acquired business, women’s clothing retailer Missguided.

I Saw it First was established by Boohoo co-founder Jalal Kamani and has over 5 million customers, having rapidly grown in stature since its launch in 2017.

Around a month ago, Mike Ashley-led Frasers took a 28.7% stake in the Australian fashion marketplace MySale, which connects global buyers and sellers to Australian and New Zealand ecommerce sites.

Click here to sign up to receive our new South West business news...