Blue Light Card set to expand Down Under

Tom Dalby, Sandy Bassal, Tracey Duff, Steve Denny

Blue Light Card, the Leicestershire discount service for the emergency services, NHS, social care sector and armed forces, is set to launch in Australia in October.

The company, which currently provides over two million UK cardholders with savings across retail, travel, technology and more – will deliver exclusive deals to Australia’s Blue Light community, on both a national and local level. Eligible individuals are set to include those who work within Australia’s healthcare, law enforcement and defence forces, as well as the fire, emergency and coastal services.

In May Blue Light Card secured a “major investment” when Inflexion joined BGF as investors. Blue Light Card has an ambition of saving members some £250m a year by 2026.

The Australian arm of Blue Light Card is set to open the doors to its new headquarters in Sydney’s Central Business District. Leading the senior management team is general manager, Tracey Duff, marketing and member services lead, Emily Geier, senior partnership acquisition manager, Sandy Bassal and people advisor, Prerna Gupta. Supporting the team is graphic designer, Mauricio Rivas, and existing Blue Light Card UK employees, Megan Barston and Alyesha Bamra, will be joining the member services and partnerships teams on a six month secondment.

Steve Denny, Blue Light Card CTO, co-founder and former police officer, said: “When we first founded Blue Light Card in 2008, my business partner Tom Dalby and I could never have imagined just how far the company would go. We are thrilled that we have been able to celebrate and reward the work of over two million NHS staff, emergency service providers, social care workers and service people through our exclusive partnerships and benefits.

“Like the UK, Australia has an incredibly hard working Blue Light community, individuals who make sacrifices every day to keep the Australian public safe and healthy. With all the support we’ve received from both our partners and our wonderful members over nearly 15 years, we’re incredibly excited to be setting out on this new venture in Australia.

“With their impressive combined experience, superb local knowledge and unwavering enthusiasm for the Blue Light Card community and mission, we’re confident that Tracey, Emily, Sandy and Prerna will lead the Australian team to great success. Together, we cannot wait to start spreading our message of appreciation across the globe, and offering a small token of gratitude to those who give so much for us.”

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