Blue Light Card completes move Down Under

Blue Light Card, the Leicestershire discount service for the emergency services, NHS, social care sector and armed forces, has officially launched its much-anticipated Australian office, marking the first time the company has expanded outside the UK.

The business, which currently provides over two million UK cardholders with savings across retail, travel, technology and more, will deliver exclusive deals to Australia’s Blue Light community on a national and local level.

Based in Sydney’s Central Business District, Blue Light Card’s Australian office will be led by a senior management team consisting of general manager Tracey Duff, marketing and member services lead Emily Geier, senior partnership acquisition manager Sandy Bassal and people advisor Prerna Gupta.

Nearly 50 major partners have already been announced including the likes of Apple, Banana Republic, Expedia, GAP, ghd, HelloFresh, KitchenAid, Lee, LOOKFANTASTIC, Lovehoney, P&O Cruises Australia, Speedo, The Body Shop and Wrangler.

Blue Light Card CSO and co-founder Steve Denny, a former police officer, said: “We founded Blue Light Card in 2008 to recognise the incredible work and commitment of the UK’s emergency service workers, and we are incredibly proud of how the community has grown and developed to include almost three million members. For nearly 15 years, we have received terrific support from our partners, which has enabled us to help and reward some of the most selfless people in society – from foster parents to paramedics.

“We are extremely excited to bring Blue Light Card to Australia and look forward to inviting emergency responders, key workers and their families to join our international community. And, with the current economic climate, it is more important than ever to do all we can to ease the financial strain for our members by providing offers that help reduce the cost of everyday essentials and enable the occasional treat.”

Denny added: “It’s inspiring to see how quickly big-name partners have come on board already. From the moment we shared Blue Light Card’s vision, we were overwhelmed by the support of brands looking to give back to those that give so much. We’ve had a fantastic start to our journey in Australia and look forward to growing our community in the years to come.”

Blue Light Card secured a “major investment” in May when Inflexion joined BGF as investors.