Frasers swoops for luxury homeware platform

Michael Murray, Frasers Group CEO

Frasers Group has acquired luxury homeware platform, its CEO Michael Murray has revealed.

Murray took to social media on Thursday night (December 1) to announce the swoop, which he said would build on Frasers’ ambitions to create “a credible homeware destination” for the Flannels brand. was established in 2005 by Sam and Andrew Hood, initially as an independent boutique. In 2008 the pair chose to focus on growing Amara’s online operation and have since transformed the business into a huge global concern which operates in over 100 countries.

The site provides a platform for over 300 luxury brands including Versace Home and Roberto Cavalli.

Frasers has been in an acquisitive mood this year. A fortnight ago the firm completed a swoop for the Coventry Building Society Arena before snapping up iconic Savile Row tailor Gieves and Hawkes last week.

The Shirebrook-headquartered group also acquired online fashion brands Missguided and I Saw it First earlier in the year, and it has been snapping up shares in the Australian ecommerce platform MySale ahead of a potential takeover deal for several months.

In October, Frasers strategically increased its stake in global fashion giant Hugo Boss.

Last week, we revealed that Flannels, which has been part of Frasers Group since 2017, has submitted plans for a new shop front at 11-13 Lister Gate in Nottingham.

Click here to sign up to receive our new South West business news...