PKF Smith Cooper strikes multi-year deal with cloud-based accounting giant

PKF Smith Cooper has announced a multi-year partnership with cloud-based accounting software giant Xero.

The Midlands accountancy and business advisory firm has become a Xero Global Partner, enabling it to ramp up its digital offering and provide an expanded range of services to clients.

Martin Gadsby, accounts partner at PKF Smith Cooper, said: “We are pleased to announce that PKF Smith Cooper is now a Xero Global Partner, extending our long-term working relationship with one of the world’s leading providers of cloud accounting software. We have already seen great results following the use of Xero within our accounts, audit and VAT services, and have received a lot of positive feedback from clients.

“As a future-focused firm with ambitious plans, Xero has been instrumental in digitising our accountancy services. The future of accountancy will require accounting firms to increasingly embrace digitisation – commercial success will depend on the ability to seamlessly integrate industry-leading software like Xero into accounting practices to elevate service provision, while still maintaining those close relationships and the personal touch we know our clients value.”

David Bell, executive general manager for partner sales at Xero, said: “This partnership builds upon many years working locally with PKF firms and we’re delighted to take this next step together to enable more impactful outcomes for small businesses. There is real momentum in the accounting industry with global firms like PKF looking to enhance their services and connect more with their clients and each other. Xero’s cloud-based platform opens up opportunities for PKF advisors to drive proactive conversations with clients and help them make insight-led decisions.

He added: “Xero and PKF are incredibly aligned organisations, with a people-first approach to serving small businesses. Partnering at a global and local level will enable us to maximise our meaningful impact on small businesses around the world. We are really proud of our joint success to date and look forward to what comes next.”

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