Agency round-up: Arch Communications: Honest Communications

Matt Youdale with Jooles and Ian Paillin-Dean

Nottinghamshire public relations agency Arch Communications is helping a local couple achieve their dream of rowing 3,000 miles across the Atlantic Ocean.

Arch has committed to providing Jooles and Ian Paillin-Dean with 50 days of free PR and marketing support, to help them in attracting the sponsorship they need to take on the World’s Toughest Row in 2025.

The race will see the team, known as Stronger Twogether, battle waves of up to 30 feet as they row around the clock for weeks on end.

They’re attempting to break the world record for the fastest mixed pair to ever complete it, whilst raising money for a number of local charities. These include the Leicestershire hospice LOROS, which provided end-of-life care for Ian’s mum.

Based in East Leake, Arch Communications says it believes in ploughing profits back into the community. The firm has now donated over £165,000 to local good causes through donations and unpaid work.

Arch Communications founder and Director Matt Youdale said: “This is a big commitment from us, but Jooles and Ian are inspirational and we’re proud to be supporting them – especially as they’re based less than five miles from our office!
“We’ll be using our PR expertise and contacts to help them to share their story and gain the vital sponsorship they need to take part in the race.

“This support is part of our whole business ethos – providing high-quality PR and marketing services, so that we can invest in our community. That’s something we’re very proud of.”

Jooles and Ian need to raise £150,000 to take part in the race. Their costs include race fees, a specialist boat and essential supplies.

Jooles Paillin-Dean said: “Rowing the Atlantic is something we’ve always dreamt of doing. It really is the ultimate adventure and a challenge that very few people have completed.

“We’re doing this to inspire our children, experience something amazing as a couple and raise money for some inspirational local charities.“

Ian said: “Arch Communications’ support is going to be vital for us to simply get to the start line. We’re drawing upon their PR and marketing skills to spread the message about what we’re doing and help us get that all-important sponsorship.”

Holly Daulby, Jeff Brazier and Beth French

Derby-based PR agency Honest Communications is celebrating after the success of this year’s world-famous RHS Chelsea Flower show – with client Darwin Alternatives taking home a Silver Gilt award for the Memoria & GreenAcres Transcendence Show Garden.

At the show, the agency launched the #DifficultConversations campaign which encourages people to initiate positive conversations around the end of life and share their dying wishes with loved ones before the time comes.

The Honest Communications team were honoured to be joined by grief counsellor, author, and broadcaster Jeff Brazier on Monday to unveil the enchanting Transcendence Garden and introduce the #DifficultConversations campaign. Throughout the week, the Honest team and the garden hosted media, royals and celebrities, who explored the garden and learnt more about its important message. Several famous faces were spotted visiting the beautiful oasis, including Dame Judi Dench, Michael and Gemma Owen, Bill Bailey, Alex Jones, Louis Walsh, Alan Titchmarsh MBE, Bruno Tonioli, Vanessa Feltz, Nick Knowles, Ben Fogle, Jo Whiley, Nick Grimshaw, Fiona Bruce, Deborah Meadon and Gaby Roslin.

Holly Daulby, managing director of Honest Communications, said: “We are very proud to have played a part in the story of such an important and inspiring garden at this year’s show. We’ve had a busy few months getting ready but have loved every second; it was amazing to see it all come together. RHS Chelsea is always the highlight of our calendar, and we look forward to returning to the show next year.”