Agency round-up: Cartwright Communications; Cross Productions

Cartwright Communications has won a trio of digital account wins, including world-renowned optics brand ZEISS.

ZEISS, discount car specialist Motorfinity and wool bedding brand Woolroom have all joined the Cartwright portfolio.

Across the three businesses, the full range of Carwright’s PPC, SEO, organic social digital PR and influencer marketing services are being used.

Alex Jones, head of digital at Cartwright Communications, said: “Working with brands such as ZEISS, Motorfinity and Woolroom is a real sign of confidence in our digital offering, and we’re already seeing tangible impact on their businesses through our work.

“We’re increasingly working with clients that have a really diverse range of needs and goals, meaning that we’re able to show the full breadth of our expertise in creating and delivering smart, effective multi-channel campaigns that get real results.”

Jenny Cross (middle) with Voyager’s co-directors Anthony Woodward (left) and Stacey Wragg (right)

Leicestershire-based Cross Productions has formed a partnership with tech agency Voyager.

This alliance represents an expansion into the immersive branding, integrating advanced NFC, augmented reality (AR), gamification, and virtual reality (VR) solutions alongside its podcasting and brand exposure services.

Th expansion leverages Voyager’s approach to immersive media – a vision that that the agency says “empowers creators, influencers, and businesses to craft experiences that leave a lasting impact”.

Jenny Cross, CEO of Cross Productions, said: “Marketing is changing, and our clients demand solutions that are as innovative as they are effective. By partnering with Voyager as we celebrate our twelfth year, we are not only enhancing our technical reach but also redefining how brands engage with their audiences. Our commitment to a human touch in a tech-driven world makes this collaboration a bold and exciting step forward.”

Stacey Wragg, CEO of Voyager, added: “At Voyager, we believe immersive media is the future of brand engagement. This partnership with Cross Productions enables us to extend our reach and bring cutting-edge technology to life in ways that captivate audiences. Together, we’re setting a new standard for interactive, impactful marketing.”