Blue Light Card names former Trainline and Moneysupermarket man as CEO

Alidad Moghaddam

Blue Light Card, the UK’s leading discount service for the NHS and Emergency Service community, has appointed Alidad Moghaddam as its new chief executive officer.

Founders Tom Dalby and Steve Denny will take up advisory positions at the Leicester-based company following Moghaddam’s appointment. Both will remain on the board and continue in their roles as trustees of the Blue Light Card Foundation.

Previously international general manager and VP of growth at Trainline, Moghaddam has a proven track record of driving growth and innovation in the digital space. He brings years of experience in various leadership positions at high-growth consumer focussed technology companies including Blinkbox, TotallyMoney and Moneysupermarket.

He said: “I’m excited to be a part of a company which focuses on giving back to those who tirelessly serve our communities, by helping them save money and manage their cost of living.

“I look forward to helping shape the company’s growth strategy, expand its partnerships with leading brands, and enhance its value proposition for its members.

“I will also continue to nurture our reputation as a great place to work by fostering a culture of gratitude, respect, and mutual support across colleagues, members and partners.”

Tom Dalby, former CEO of Blue Light Card, said: “Both Steve and I couldn’t be prouder of how far Blue Light Card has come over the last fifteen years. The staggering savings and experiences that we continue to deliver for our members are true to our original mission and are a testament to the dedication of the talented people we have been working alongside since we started out.”

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