On the move: the latest East Midlands hires

Daniela Loffreda and Sara Vermes

Nottingham-based Eden Public Relations has appointed Sara Vermes as PR & digital senior account executive and Daniela Loffreda as PR & digital account executive.

Vermes joins the agency with a wealth of experience in PR, having previously worked with a diverse clientele in the tech, AI, software, manufacturing, signage and construction sectors. Sara’s international background, including fluency in Hungarian and Spanish, further emphasises the agency’s growing reach and expertise.

Loffreda is hired after having worked as an NCTJ and NQJ qualified senior journalist across two regional titles in the East Midlands. She has a strong background in writing, particularly for news, features and lifestyle topics and events.

Vermes said: “I’m delighted to be part of the Eden PR team and to work with such a wide range of clients. I’m excited to leverage my skills to help our clients achieve their goals and contribute to the agency’s ongoing success.”

Loffreda added: “Joining the Eden team has been an amazing experience so far. I’m thoroughly enjoying getting to know new clients and exploring the world of PR. I’m really looking forward to using the skills I’ve developed in journalism to help clients achieve amazing results.”

Emily Winsor-Russell, director and head of new business at Eden, added: “Sara and Daniela are both excellent additions to our growing team, bringing with them a host of valuable skills and experiences from the PR and media worlds.

“As the requirements of our clients continue to evolve – be it a need to diversify their brand messaging approach or to launch a disruptive new product or service – we are investing more heavily than ever before in our team. By broadening the make-up of our team with talented writers and PR pros from a variety of backgrounds and disciplines, we are ensuring that our clients receive the very best communications strategy and delivery on offer.

“Welcome Sara and Daniela, we’re so pleased to have you join us and look forward to watching you flourish at Eden.”

James Lacey

Housebuilder Harron Homes has promoted James Lacey to trainee assistant site manager Shipley Lakeside in Heanor, Nottinghamshire.

Lacey brings over 15 years of industry experience to the team at Shipley Lakeside.

He said: “I initially worked on my family’s farm progressing into the housing industry from there. I’ve held a variety of roles since then, ranging from site supervisor on other developments to my most recent role as a driver. Throughout my career, though, I’ve sustained a keen interest in how the building process works, liked asking questions, and have always wanted to put my stamp on quality buildings.”

Lee Kilby, construction director for Harron Homes North Midlands, added: “It’s fantastic to see James step up into this role at Shipley Lakeside and the Waterfront. He’s a hard worker and it’s great he took the next step in his career with us here at Harron Homes. We pride ourselves on our care and dedication to delivering a dream home for our customers and we know James will do a great job.”

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