Agency round-up: Eden PR; Parry Creative

Emily Winsor-Russell, Daisy Bradford and Conor Davies at Jennifer Ashe & Son

Nottingham-based Eden PR has added another funeral director to its client base.

The 14-strong team of PR and social media experts have welcomed Jennifer Ashe & Son to the agency, following a recommendation from A.W. Lymn the Family Funeral Service, a client Eden has worked with for almost five years.

Established in Willenhall in 2016, Jennifer Ashe & Son is a family business which has grown rapidly to operating five branches across their region, with ambitious plans to continue their expansion.

Managing director at Jennifer Ashe & Son, John Ashe, said: “We’d been considering PR for some months and then we heard such fantastic things about Eden PR from A.W. Lymn. It was clear to see the difference they have made to the business’s profile from a quick Google news search and this was confirmed when we heard first-hand how talented, knowledgeable and inventive the Eden team are. As a family business, we value a recommendation highly.

“Instantly upon meeting we knew that we’d get on with the Eden team, as their energy and ideas are infectious. In the first period of working together we’ve already seen excellent results and we can’t wait to see how their bespoke PR programme for us develops.”

Director and head of new business at Eden, Emily Winsor-Russell, said: “We’re thrilled to be working with John and his team to raise awareness of the incredible work they are doing in their communities around Willenhall. Just hearing a few snippets of feedback from families they have helped this year confirmed to us that Jennifer Ashe & Son share Eden’s values and work ethic and we can’t wait to build their profile across online and offline platforms and communities as we establish our PR strategy into 2024.”

Laura Parry, left, with Tracy Harrison

Derby-based Parry Creative has completed the first stages of a brand development project for specialist child exploitation charity, Safe and Sound, which is designed to better reflect the expanded range of services it provides to local communities.

Work so far completed includes refreshing the branding of the charity’s on-going Butterfly Appeal, created icons which will ally to the different and expanded service areas and updating the marketing materials’ colour palette.

Further work planned includes creating templates for future marketing materials and ongoing support for fundraising events.

Founder Laura Parry said: “The charitable sector is facing so many funding and profile challenges in this economic climate that a strong and consistent brand identity which builds recognition and reputation is more important than ever.

“Having become established within the Derby business community we were keen to put something back and chose to focus on Safe and Sound because of the passion, dedication and energy shown by the Safe and Sound team and particularly CEO Tracy Harrison.

“The feedback to the work completed so far has been very positive and I hope that this will help the Safe and Sound team in their marketing communication activities in the future.”

Tracy Harrison added: “We are in the fortunate position that we have been able to grow our services and support more young people and families than ever before but that has led to our brand identity becoming rather messy.

“Parry Creative have taken the time to really understand what we do and how we do it and has used their expertise to provide the tools we need to better communicate with our target audiences in a clear and consistent manner.

“Pro bono support from professionals is a life line to charities such as ours as it enables us to improve our operations whilst utilising the income that we do have to directly support and protect children, young people and their families whose lives have been affected by child exploitation.

“I am therefore extremely grateful to Laura and the team for giving us their time and expertise on such an important project at this vital stage in our charity’s future development.”