Dunelm posts strong first-quarter sales

Leicester-based homeware giant, Dunelm is feeling confident after its first-quarter sales increased by 9% to £390m, despite the cost-of-living challenges.

The company performed well in both its stores and online sales, with digital sales making up 35% of the total, which is a 2% increase compared to the previous year.

Nick Wilkinson, chief executive officer, said: “Our proposition, which offers an increasingly wide range of homewares products, continues to prove popular with customers, as we delivered another strong sales performance in Q1. We continue to have a laser focus on outstanding value, and customers can now find even more choices with the introduction of new ranges such as live plants.

“We are reaching more and more UK consumers through our expanding store estate, and our latest marketing campaign, which is our biggest to date, showcases the breadth of the Dunelm offer, reinforcing our position as ‘The Home of Homes’.

“There remains a significant opportunity for Dunelm to take further market share and we are excited about the progress we are making against our plans, through targeted and thoughtful investment, in order to seize the compelling opportunities ahead of us. We remain very confident about our prospects for continuing to drive sustainable growth.”

The company said it is aiming to open five to ten stores annually for the next two years.