Pub company pumped for expansion after major sales boost

Leicester-based pub owner, The Beautiful Pubs Collective, has revealed plans to expand the business after posting a major rise in sales for the last 12 months.

The company, which owns the Rutland & Derby Arms and the Knight & Garter in Leicester and The Forge Inn in Glenfield, saw sales rise by 28% to almost £3.4m in 2022, in a year which saw staff retention reach an all-time high.

The Beautiful Pubs Collective has now told hospitality trade title, Propel, that it is investing £200,000 in its original site, The Forge Inn, in a joint venture with Leicester brewery and pubco Everards.

Beautiful Pubs is led by Sam Hagger, a self described food, service & pub enthusiast who was born and raised in Leicester.

Hagger said that sales this year have followed the patter of 2022.

He told Propel: “Despite inflationary pressures heavily effecting our conversation, we decided 15 years of Beautiful Pubs was definitely worth celebrating and have continued to invest in our pubs, our teams and the communities we operate in.

“Our investment at The Forge Inn has evolved the pub like never before and we are delighted with the results.
“We are in conversations with various parties on expansion, but really consider if a new venue would be 30 minutes away from current Beautiful Pubs to allow strong operational support and would fit with an existing offering and potential earnings.

“Recruitment for skilled chefs and passionate hospitality leaders has been challenging, but our retention is the highest it’s been in 15 years.”