Home staging firm secures six-figure funding for growth plans

Elaine Penhaul, founder and director of Lemon and Lime Interiors, and Richard Brighty, investment manager at Maven

A home staging firm headquartered in Melbourne, Derbyshire, has secured £250,000 in backing from MEIF Maven Debt Finance, a component of the Midlands Engine Investment Fund (MEIF) supported by the British Business Bank (BBB).

Maven has provided support to Lemon and Lime Interiors, aiming to accelerate the ongoing growth of its property business.

Launched in 2015, Lemon and Lime Interiors specialises in the transformation of properties, offering services to prepare them for sale.

Elaine Penhaul, founder and director of Lemon and Lime Interiors, said: “The core mission of our business is to ensure speedier transactions and higher prices for property owners, developers and estate agents. We’re focused on creating waves in the industry to change outdated and unhelpful marketing tactics currently overused in the property sector.”

With aspirations for expansion in staffing, marketing, and service offerings, the company has also recently appointed two senior staff members in finance and marketing, with plans for further recruitment in sales, operations, and additional serviced locations.

Richard Brighty, investment manager at Maven, said: “Lemon and Lime is an innovative and award-winning team servicing the Midlands and beyond. It has a unique market proposition and is the perfect example of the type of ambitious and forward-thinking company we aim to support. Elaine is a very accomplished leader and inspirational to her staff and customers, it has been a privilege to work together as we mark our 100th new customer milestone. Maven Capital Partners are proud to have successfully delivered the MEIF East Midlands debt fund since 2018, supporting 100 SME businesses with growth capital, investing over £45 million and creating over 650 jobs across the region.”