Agency round-up: Poppy PR; Impression
Poppy PR has been tasked with driving the largest pneumatic tube system supplier towards its next phase of growth.
Nottinghamshire-based Aerocom has chosen the Castle Donington public relations firm after a trial campaign to promote a fire suppression device.
Having built its reputation through supplying and installing advanced pneumatic tube systems, Aerocom has since entered other markets, including fire suppression and automated guided vehicles.
Tom Hughes, managing director of Aerocom (UK), initially signed the Poppy PR team up to raise awareness of the Fire Stixx Advanced PRO, which can automatically extinguish electrical and lithium battery fires in seconds.
The national campaign hit the media and generated dozens of enquiries for Aerocom (UK).
Hughes said: “I’d seen the difference that good PR can make for other brands, and I knew that I wanted to work with another local business on this project. When I saw that Poppy-PR was based in Castle Donington, close to where I live and not far from where Aerocom (UK) Ltd is located in Beeston, it felt like the perfect match.”
“Although I’ve only been working with Poppy PR for just over a month now, I’m already getting lots of enquiries from new clients who have seen our story online, including fire chiefs and housing associations. It’s already opened doors for my business that were previously closed due to a lack of PR presence. In terms of fire suppression alone, this campaign has helped to shine a spotlight on this potentially life-saving device.”
CEO of Poppy PR, Tina Clough said: “We’re proof that you don’t have to pay London prices to get big results, and more and more often, we find that business owners want to shop local and receive a more personalised service closer to home. We still have a raft of clients who have used us for seven or eight years now, and we put this down to the fact that we are personable and we like to make the ‘dark art of PR’ more transparent.
“The number of enquiries we are receiving from prospective clients has increased massively since we won the Business Masters award, which shows just what good PR can do for a business.”
Digital marketing agency Impression has been chosen to work alongside the used car search platform MOTORS, to help centralise its strategy with a full scope of paid and organic media solutions.
The Nottinghamshire multi-channel digital agency was selected as MOTORS’ digital partner.
As the partnership evolves, Impression has already boosted paid search sessions for MOTORS by over a third, with an 11% increase in total traffic share within the market.
A proficient understanding of the automotive industry and MOTORS business complexities stood Impression out from the crowd, with the agency seeing growth for the brand in paid search and market share.
Lewis Millar, senior digital growth manager, at MOTORS, said: “From the first pitch, it was apparent we spoke a common language within a complex and competitive industry. Impression covered our core digital footprint and allowed development into new upcoming projects, which was key to our ambitious growth plans.
“For me, one of the more important metrics for success with an agency is that they feel like an extension of your team and with Impression, they are our team.”
Adam Bly, Head of Growth at Impression, added: “As growth specialists with extensive experience in the automotive space, we were pleased to be selected by MOTORS as their chosen agency, supporting with the facilitation of their ambitious performance marketing goals. At Impression, we are focused on results. So, I’m pleased to see that the work of our digital specialists across organic and paid media is delivering data-led solutions and accelerated results for MOTORS.”
