200 Degrees reveals major university contract win

Nottingham coffee roaster 200 Degrees has landed a wholesale contract with the University of Birmingham.

The deal sees 200 Degrees supplying all coffee and ancillary drinks products such as syrups and hot chocolate to the 15 food and beverage outlets across the campus.

200 Degrees’ head of sales Ben Riley said: “With thousands of students and academic staff requiring regular caffeine breaks, we’re expecting to help University of Birmingham satisfy this demand with tonnes of great tasting coffee and a boat load of hot chocolate.

“This is a huge achievement for a roaster of our size, and we are over the moon to be working with the University for the years ahead. We’re really excited for what’s to come and how we develop this partnership.”

Commercial director Will Kenney added: “Public sector tenders are incredibly competitive and complex, and 200 Degrees has shown the strength of our wholesale offering by winning this client.

“We’ve already proven the crowd-pleasing nature of our coffee with the success of our 21 shops, but this process allowed us to really showcase our client management skills and our commitment to delivering a bespoke, personal touch. We’re looking forward to helping University of Birmingham provide better coffee over the coming years.”

Chris Mellins, director of food, beverage & retail for University of Birmingham, said: “We are excited to have 200 Degrees as our official coffee partner.

“At the University, sustainability is one of our key strategic pillars, and it’s crucial for our Food, Beverage and Retail department to embed sustainable practices into all aspects of our operations, including our partnerships. 200 Degrees shares our commitment to these values and aligns with our ambitions in this area – and their coffee is excellent too.”