IT firm rebrands to highlight links with global network and sister company

Derby-based IT firm Infuse Technology has rebranded as PKF Infuse to emphasise its ties to global accounting network PKF Global and sister company PKF Smith Cooper.

For nearly 25 years, PKF Infuse has provided Midlands and UK businesses with IT services like consultancy, managed support, cybersecurity, cloud solutions and business continuity.

The company rebranded from Infuse Technology to PKF Infuse in response to PKF Global’s network-wide rebranding effort, aimed at unifying the image and identity of its 200+ member firms.

Paul Howard, managing director of PKF Infuse, said: “Our association with the PKF Global network puts us in the unique position of having access to specialised UK IT services and international resources and expertise, which enables us to offer a wider range of solutions. This rebrand reflects our commitment to further growth and innovation, and our continued commitment to make the most of our relationships through PKF Global to deliver a superior service to our clients.

“Earlier this year we made a significant investment in our business development and sales resource, hiring a new Head of Sales and Procurement to support our expansion plans. We have been providing first-class IT services within Derby and the Midlands for almost 25 years now and we are looking forward to embarking on this next chapter as PKF Infuse.”