Agency round-up: Eden PR; Cartwright Communications
Nottingham-based PR agency, Eden Public Relations, is expanding its offering for its long-standing client A.W. Lymn The Family Funeral Service as the funeral director diversifies its services.
Eden has been enlisted by the 117-year-old family business to provide PR advice, media relations and raise brand awareness for M.A. Mills Funeral Service, which A.W. Lymn acquired in late 2023. A.W. Lymn re-branded three of its funeral homes to M.A. Mills in January 2025 to better support the needs of the communities it serves.
Emily Winsor-Russell, director and head of new business at Eden PR, said: “We’re honoured to be supporting A.W. Lymn as it embarks on a new chapter for its business. We understand the importance of taking a holistic approach with our clients, ensuring we are best supporting their needs, and aligning our overarching PR strategy and messaging with their long-term commercial goals.
“We’re excited to see how the M.A. Mills offering grows over the next year and to be a part of this new journey.”
Daniela Loffreda, PR & digital account executive added: “The value of face-to-face time with clients to better understand their businesses’ values, visions and goals can never be underestimated. Visiting the Radcliffe funeral home was a crucial step for the Eden team to best grasp how we can support M.A. Mills moving forward, as well as begin the process of fostering a strong working relationship with its team that best promotes a collaborative and creative approach to our PR strategy.”
Emma Collins, marketing and PR manager at A.W. Lymn, said: “We have worked with the Eden team through an exciting period of growth for our business. Having seen the thorough and ever-professional approach the team takes with their media relations and PR for A.W. Lymn, we have entrusted them to take on a further level of support with M.A. Mills. We’re delighted to see our professional relationship with Eden grow as our business expands into new ventures.”
Alex Jones, head of digital at Cartwright Communications (Back row, centre right) with the digital team at Cartwright Communications
Nottingham-based Cartwright Communications has started 2025 with a trio of digital account wins, including optics brand ZEISS.
ZEISS, discount car specialist Motorfinity and wool bedding brand Woolroom have all joined the Cartwright portfolio.
Danielle Bates, head of digital marketing UK & Ireland for ZEISS Vision Care, said: “ZEISS is excited to partner with Cartwright to enhance our connection with potential customers and drive traffic to our network of trusted opticians.
“Cartwright’s strategic approach to paid media and influencer marketing aligns perfectly with our goals, and we’re confident that their expertise will help us effectively reach and engage our target audience.”
Alex Jones, head of digital at Cartwright Communications, said: “Working with brands such as ZEISS, Motorfinity and Woolroom is a real sign of confidence in our digital offering, and we’re already seeing tangible impact on their businesses through our work.
“We’re increasingly working with clients that have a really diverse range of needs and goals, meaning that we’re able to show the full breadth of our expertise in creating and delivering smart, effective multi-channel campaigns that get real results.”
