Fanattik signs up with MGM for iconic Rocky franchise
A North West collectibles and gift firm has signed a pan-European gift and homeware license for the iconic Rocky franchise with MGM.
Cheshire-based Fanattik, which sells movie, TV and video game-related gifts, will debut the new collection later this year to mark the 45th anniversary of the original Rocky film starring Sylvester Stallone.
The Rocky and Creed franchise has remained a global phenomenon and has generated more than $1.3bn in worldwide box-office sales.
The Fanattik range will cover home décor, glassware, barware, gifts and collectibles.
Image rights are part of the license so products featuring Mr T who plays Clubber Lang, Dolph Lundgren as Drago and Sylvester Stallone as Rocky will be heavily featured on product and packaging.
Anthony Marks, Fanattik managing director, said: “Fanattik is licensed by many of the major film and video game studios and Rocky is a big hitter I have had my eye on for some time.
“Our initial discussions with European gift retailers have leaned towards Rocky product for Father’s Day and Christmas promotions but of course it’s suitable for fans all year round.”
He continued: “Fanattik has seen phenomenal growth over the past three years with even more retailers coming on-board since the beginning of the Covid pandemic.
“With no new film releases, our focus on iconic, evergreen titles has been proven to be the right strategy. Retailers are looking for licensed product with multi-generational appeal and an existing fan base who are looking for gifts that remind them of happier pre-Covid times.”
Charlie Donaldson, joint MD at Rocket Licensing, added: “We are delighted to have Fanattik on board for the 45th anniversary of this ultimate champion’s franchise.
“The range of celebratory giftware and collectibles will be a fantastic addition to the broad licensed offering planned for 2021 and will encourage fans to tap into their inner champion!”
