Preston North End appoints Sodexo Live! as new Deepdale partner

Championship football club Preston North End has revealed that Sodexo Live! will become its official venue partner from July 1, 2023.

The hospitality and live events specialist provides similar services at the M&S Bank Arena in Liverpool, Everton FC, Blackburn Rovers FC and Wigan’s DW Stadium.

It will take over the catering operation at Preston’s famous Deepdale ground, including hospitality in the lounges and boxes, and on the concourse on matchdays.

As part of the agreement, Sodexo Live! will invest in the catering infrastructure at Deepdale with the aim of enhancing an efficient and enjoyable matchday experience for the club’s supporters.

Ahead of the beginning of the 2023/24 season, the club will organise a meeting with supporters’ representatives to discuss Sodexo Live’s matchday provisions.

Club director, Peter Ridsdale, said: “As a company who are well versed providing a service to football fans, we are confident our supporters will be satisfied with the new offerings they will experience on a matchday at Deepdale.

“We are looking forward to establishing a mutually beneficial relationship in the coming years.”

Rebecca Kane Burton, CEO of Sodexo Live! UK and Ireland, said: “We are thrilled to announce our partnership with Preston North End and are delighted to be working with another excellent venue in North West England.

“Enhancing the guest experience and creating an enjoyable and memorable match day experience for everyone is in our DNA. We can’t wait to get started.”

The new partnership with Sodexo Live! will replace the existing deal with Heathcote&Co, which has been the club’s catering partner since 2018.